Brand Tone

Elegant, Artisanal, Appreciative, Passionate, Feminine, Bohemian, Authentic, Sincere, Positive, Welcoming

Brand Values

• •Craftsmanship
• •Quality
• •Uniqueness & Originality
• •Beauty of Natural Materials
• •Parisian Identity
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., elegant, artisanal, passionate, sincere), key messaging points (handmade, Parisian, quality gemstones), and 'do's and don'ts' for language. Share this with anyone creating content.
• •Use Consistent Terminology: Always refer to products and brand elements in the same way (e.g., 'handmade in Paris,' 'fine gemstones,' 'artisanal'). If you use French terms like 'fait main,' use them consistently where appropriate for the audience.
• •Focus on Storytelling: Weave the brand's values (craftsmanship, Parisian origin, passion for stones) into product descriptions, social media posts, and website copy. Tell the story behind the collections or specific pieces.
• •Embody the Persona in Interactions: Ensure that all communications, from social media replies to customer service emails, reflect the established brand tone – polite, appreciative, and passionate about the craft.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. Adjust as necessary to maintain consistency.

Social Perception

Positive, Artisanal & Unique, Trusted, Associated with Quality and Delicacy

Copy Examples

• •Unveiling new treasures, born from Parisian dreams and handcrafted with passion. Each gemstone whispers a story, each piece designed to adorn your unique elegance. Discover the collection – link in bio. ✨ #AnaKhelParis #HandmadeJewelry #ParisianArtisan #NewArrivals #GemstoneMagic
• •Tired of the ordinary? Embrace the extraordinary with Ana Khèl Paris. Our jewelry is lovingly handmade in our Parisian atelier, featuring unique gemstones chosen for their beauty and soul. Find your signature piece today. Shop now: [Link]
• •Let the ethereal glow of genuine moonstone illuminate your path. This delicate necklace, handcrafted in Paris, captures the moon's mystique. Perfect for adding a touch of intuitive magic to your everyday. Gold-plated for lasting radiance. #MoonstoneLove #ParisianJewelry #HandmadeWithLove #AnaKhel
• •From our heart in Paris, to your hands. At Ana Khèl, we believe jewelry is more than an accessory – it's a personal talisman. That's why every piece is carefully handcrafted, infused with the passion of our artisan spirit. Explore the soul of our creations. [Link to About Us/Shop]
• •*(Visual: Hands working on a piece of jewelry)* Text Overlay: The magic is in the making ✨ Each Ana Khèl piece is a labor of love, handmade right here in our Paris workshop. #ArtisanMade #ParisianCreator #JewelryDesign #BehindTheScenes