Brand Tone

Trustworthy and Passionate Expert, characterized by transparency, educational content, elegant language, aspirational themes, and an accessible, encouraging approach.

Brand Values

• •Authenticity
• •Accessibility
• •Customer Empowerment
• •Quality
• •Passion for Perfumery

Best Practices

• •Always Lead with Authenticity: Every piece of marketing, especially for new customer acquisition, should immediately address and guarantee authenticity. Use phrases like "100% Authentic, Guaranteed" and "Genuine Fragrances, Re-bottled with Care".
• •Use Elevated, Sensory Language: Instead of just "smells good," use descriptive and evocative language that paints a picture. Talk about the "aura olfactive," "notes chaudes de bois," or a "fraîcheur pétillante." This reinforces the luxury aspect of the products.
• •Frame the Purchase as an Experience: Position the brand not just as a store, but as a service for "discovery," "exploration," and "education." The customer isn't just buying a sample; they are investing in their personal scent journey.
• •Maintain Transparency in All Communications: Continue to be upfront about the independent nature of the business. This honesty builds long-term trust and differentiates the brand from counterfeit sellers. The disclaimer is a strength, not a weakness.
• •Emphasize the 'Why' Over the 'What': The "what" is perfume decants. The "why" is more powerful: avoiding costly mistakes, building a versatile fragrance wardrobe, the joy of discovery, and the convenience for travel. Focus the copywriting on these benefits.

Social Perception

Customers perceive Maison Kalosco as a reliable and legitimate source for authentic perfumes, known for being helpful, customer-focused, and providing a valuable service for fragrance enthusiasts.

Copy Examples

• •Your Next Signature Scent is Waiting. Why commit to one full bottle when you can explore three new worlds? Discover authentic luxury fragrances in our travel-perfect decants. Your journey into scent starts here. #MaisonKalosco #PerfumeDiscovery #ScentOfTheDay
• •Wear Chanel, Tom Ford & Dior for a fraction of the price. Love luxury fragrances but not the luxury price tag? At Maison Kalosco, we decant 100% authentic designer perfumes into affordable sample sizes. Test, try, and fall in love before you commit. Shop our collection now!
• •The Library of Scent. Open to All. From iconic classics to modern masterpieces, explore our curated collection of authentic perfume decants. The luxury of choice is now yours.
• •Subject: Afraid of Blind Buys? We Are Too. That's why we created a better way to explore fragrance. Test your next favorite scent, risk-free.
• •The "Date Night" Collection. We've curated three of our most captivating and romantic scents to ensure you leave a lasting impression. This pack includes 5ml decants of [Fragrance 1], [Fragrance 2], and [Fragrance 3] —each one a guaranteed head-turner. Discover the perfect scent for your special evenings.