Brand Tone

Sophisticated, Artistic, Mysterious, Confident, Passionate

Brand Values

• •Artistry & Creativity
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Exclusivity & Distinction
• •Sensory Experience

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Sophisticated, Artistic, Mysterious, Confident, Passionate) with clear examples of "do's and don'ts." Include specific vocabulary, sentence structures, and emotional intent.
• •Focus on Storytelling: Instead of just listing notes, weave narratives around each fragrance. Describe the inspiration, the feeling it evokes, or the journey it represents. This aligns with the artistic and evocative aspects of the brand.
• •Use Evocative and Sensory Language: Employ rich, descriptive adjectives and verbs that appeal to the senses, particularly smell, but also touch and sight (in terms of the imagery created). Words like "velvet," "luminous," "shadow," "whisper," "resonate" can enhance the mysterious and sophisticated feel.
• •Maintain an Air of Exclusivity and Refinement: Avoid overly casual slang, clichés, or aggressive sales language ("Buy Now! Limited Stock!"). Phrasing should be deliberate, elegant, and respectful of the discerning customer.
• •Ensure Consistency Across All Platforms: Whether it's website copy, product descriptions, email newsletters, or any potential social media updates, the voice should remain harmonious. Regularly review content to ensure it aligns with the established brand tone and values.

Social Perception

Respected within Niche Circles, Known for Uniqueness, High-Quality Offering, Intriguing & Desirable, Less Mainstream Awareness

Copy Examples

• •Maison Incens: Where ancient allure meets modern artistry. Discover scents that narrate tales untold.
• •Experience the sacred smoke, reimagined. Encens Pyro is not merely a fragrance, but an olfactory pilgrimage to the heart of tradition, kindled with an avant-garde spark. Dare to wear the divine.
• •At Maison Incens, we believe perfume is an invisible language, an intimate signature. Our craft is dedicated to sourcing the world's most precious essences, composing not just fragrances, but emotions bottled with intention.
• •Unveiling the Olfactive Chapter: The New Collection from Maison Incens.
• •Beyond the bottle, lies a whisper of defiance, a touch of a dream. What story will your skin tell today? #MaisonIncens #ArtOfPerfume #NicheFragrance #ScentStory