Brand Tone

Aspirational yet accessible, friendly and welcoming, using descriptive and emotive words, balancing a professional and polished image with a warm, personal touch.

Brand Values

• •Quality and Style
• •Customer Satisfaction
• •Affordability
• •Inspiration
• •Family-Centric Ethos

Best Practices

• •Use Aspirational and Emotive Language: Instead of just listing features, use words that evoke feelings of comfort, style, and happiness. Phrases like "create your sanctuary," "timeless elegance," and "cozy comfort" reinforce the brand’s inspirational voice.
• •Maintain a Friendly and Approachable Voice: Address the customer directly using "you" and "your." Ask questions in social media captions to encourage interaction. Keep the language clear, warm, and welcoming across all platforms.
• •Showcase, Don't Just Tell: Use high-quality lifestyle imagery and videos that show the products in beautifully styled, real-life settings. This visually reinforces the brand values of style and inspiration, allowing customers to envision the pieces in their own homes.
• •Highlight Quality and Value Together: When describing products, connect the quality craftsmanship and materials to the value the customer receives—a durable, long-lasting piece that elevates their home. This justifies the price point and reinforces the "accessible luxury" perception.
• •Be Consistent Across All Channels: Ensure the tone, from the website's 'About Us' page to Instagram replies and email newsletters, is uniform. This builds a strong, recognizable brand personality that customers can trust and connect with.

Social Perception

Largely positive, with frequent satisfaction regarding product quality and aesthetics (stunning, classy, better in person). Excellent customer service (fab, helpful, efficient), fast delivery, and well-packaged items are commonly praised.

Copy Examples

• •Sink into pure comfort. ✨ Our new ‘Emberley’ sofa is where style meets serenity. With its deep cushions and soft-touch fabric, it’s not just a piece of furniture—it's the heart of your home. Ready to create your cozy corner? Tap to shop.
• •Refresh your space for less! ☀️ The Maison Home Summer Sale is on now. Get up to 40% off on our bestselling furniture and decor. From rustic dining tables to elegant lighting, find those perfect pieces you've been dreaming of. Don't wait, your dream home is just a click away!
• •Meet the ‘Artisan’ Coffee Table: the stunning centerpiece your living room deserves. Handcrafted from solid reclaimed oak, each table tells its own unique story with natural grain and character. Its robust design offers timeless rustic charm, while the spacious surface is perfect for holding your favorite books, coffee cups, and memories. A beautiful blend of form and function.
• •Inside: New Arrivals To Inspire Your Sanctuary.
• •Love the space you live in. Quality furniture, timeless designs, and inspiration for every room.