Brand Tone

Artisanal, Curated, Sophisticated, and Passionate

Brand Values

• •Artistic Integrity
• •Authentic Luxury
• •French Savoir-Faire
• •Considered Production
• •Exclusivity and Uniqueness

Best Practices

• •Always Tell the "Why": Never just describe a product. Explain *why* it was created, the story of its designer, and the philosophy it embodies. The brand's strength is its narrative.
• •Use the "Publishing House" Language: Consistently use terms like "edition," "curated," "creator," "artist," and "savoir-faire." This reinforces the unique brand concept and differentiates it from standard jewelry stores.
• •Elevate the Language: Maintain a sophisticated and passionate tone. Use evocative and sensory words that speak to luxury, art, and emotion rather than just function or materials.
• •Credit the Creator: In almost every communication about a product, mention and tag the designer who envisioned it. This is the central pillar of the brand's values and must be consistently executed.
• •Balance Brand and Artist: Ensure that while the artist is the hero, the copy always ties back to the role of Maison HOLLEVILLE as the discerning curator that discovers and validates this talent. The frame is as important as the picture.

Social Perception

The brand is perceived by the public, primarily through the lens of fashion media, as a chic, innovative, and respected player in the high-end costume jewelry space. It is seen as a tastemaker that discovers and elevates talented designers. The association with former Chanel artisans and features in magazines like Vogue and Wallpaper lend it significant prestige and credibility.

Copy Examples

• •Art is the signature of a soul. At Maison HOLLEVILLE, we don't just present jewelry; we present the artist. Discover the world of [Designer's Name], where every curve and every clasp tells a story of Parisian passion. #MaisonHolleville #BijouxDeCreateur #ArtisanalLuxury
• •The Luxury of Authenticity. We believe true luxury is found in the hands of the creator. Discover curated collections from Paris's most visionary jewelry artists, crafted with soul and savoir-faire.
• •The Outrenoir Collier is more than a necklace; it's a second skin. Designed by Julie Eulalie, its supple form drapes effortlessly, transforming a simple t-shirt into a statement of audacious elegance. Handcrafted in Paris from palladium, leather soutache, and Swarovski crystals.
• •Tired of the ordinary? Discover jewelry with a story. As seen in Vogue and Madame Figaro, Maison HOLLEVILLE is the Parisian publishing house for couture jewelry, bringing you exclusive collections from the artists shaping the future of adornment. Explore the new vision of luxury.
• •Welcome to the inner circle. As a subscriber, you are the first to know—not just about new pieces, but about the inspirations and artisans behind them. This month, we step into the atelier of [Designer's Name] to witness the birth of a collection...