Brand Tone

Artisanal & Craft-Focused, Quality-Conscious & Passionate, Authentic & Traditional, Transparent & Informative, Community-Oriented

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Sustainability & Ethical Sourcing
• •Authenticity
• •Passion

Best Practices

• •Emphasize 'Artisanal' and 'Craftsmanship': Consistently use words that convey the handmade, traditional, and skilled nature of the products (e.g., 'handcrafted,' 'small-batch,' 'time-honoured techniques,' 'artisan-made').
• •Highlight Ingredient Quality and Ethical Sourcing: Always mention the commitment to high-quality, fresh, local, organic, and free-range ingredients, and the support for local farmers.
• •Be Informative and Transparent: Share details about the processes (where appropriate), the origin of ingredients, and the care taken in production and delivery (like the 'cold chain' system).
• •Emphasize the unique positioning as key differentiator.
• •If targeting the Hua Hin community more directly with Baan Fostier, personalize messages to reflect this local presence.

Social Perception

Maison Fostier is perceived as a provider of high-quality, authentic, artisanal charcuterie. Customers and local commentators seem to appreciate the dedication to traditional methods and quality ingredients. The move to Hua Hin and the shift to 'Baan Fostier' is positioned as a new chapter, possibly fostering a more intimate, community-focused perception. There's an understanding of the brand's European roots and expertise.

Copy Examples

• •Savor the taste of tradition with our artisanal charcuterie, crafted using time-honored European techniques and the finest locally-sourced ingredients.
• •Experience the difference of our handcrafted salami, made with passion and care using free-range, organic Thai pork.
• •From our family to your table, enjoy the authentic flavors of our cured ham, prepared with dedication and expertise.
• •Our commitment to organic, free-range pork means healthier animals, sustainable practices, and undeniably superior taste.
• •Now welcoming appointments at Baan Fostier, Hua Hin.