Brand Tone

Professional & Expert, Creative & Passionate, Collaborative & Client-Focused, Empowering & Results-Oriented, Sophisticated & Modern

Brand Values

• •Strategic Thinking
• •Creativity & Storytelling
• •Collaboration
• •Tailored Solutions
• •Impact & Resonance
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., professional yet approachable, inspiring, witty), key messaging points, preferred vocabulary, and 'words to avoid.' Share this with everyone who creates content.
• •Know Your Audience Deeply: Tailor the tone to resonate with the target client (e.g., startups, established corporations, non-profits). The language should speak directly to their needs and aspirations. For Maison Figura, this means addressing businesses looking to enhance their brand.
• •Tell a Consistent Story: Ensure all copy, across all platforms (website, social media, proposals, emails), reinforces the same core brand narrative and values (e.g., for Maison Figura: empowerment, creativity, strategic partnership).
• •Train and Align Your Team: If multiple people are writing copy, ensure they understand and can consistently apply the brand voice. Regular reviews and feedback sessions can help maintain alignment.
• •Review and Iterate: Periodically review your copy and brand voice to ensure it remains relevant, effective, and accurately reflects the brand's evolution. Gather feedback and be willing to refine the tone as needed.

Social Perception

Clients likely perceive Maison Figura as a knowledgeable and creative partner capable of delivering high-quality branding and design work. They would expect a collaborative process and solutions tailored to their specific needs. Within the design and branding industry, they would aim to be perceived as a competent and innovative studio.

Copy Examples

• •Maison Figura: Weaving Strategy, Design, and Narrative into Brands that Resonate.
• •Beyond aesthetics, great branding tells a compelling story. At Maison Figura, we partner with you to uncover that narrative and translate it into an identity that captivates your audience. What story does your brand want to tell? #BrandStrategy #CreativeStudio #Storytelling
• •Your brand is more than a logo. It's an experience. Our strategic approach at Maison Figura delves deep into your vision, audience, and market to build a foundational brand strategy that drives recognition, loyalty, and growth.
• •We are Maison Figura – a collective of passionate strategists, designers, and wordsmiths dedicated to empowering your brand's voice. We believe in collaborative creation and tailored solutions that make a lasting impact.
• •Ready to elevate your brand? Let's discuss how Maison Figura's creative expertise can bring your vision to life. Schedule your consultation today.