Brand Tone

elegant, inspiring, passionate, and supportive

Brand Values

• •Creativity and Inspiration
• •Attention to Detail and Quality
• •Pleasure in Sewing
• •Uniqueness and Self-Expression
• •Community

Best Practices

• •Emphasize "You" and Your Creativity: Focus the language on the sewist, their creative potential, and the joy they will experience. Use words like "your unique style," "your masterpiece," "empower you."
• •Use Evocative and Sensory Language: Incorporate words that evoke elegance, beauty, and the tactile pleasure of sewing. Examples: "whisper Parisian chic," "luxurious fabrics," "dance of the fabric."
• •Maintain a Supportive and Encouraging Voice: Reassure customers that they have the support needed to succeed, highlighting tutorials, detailed instructions, and the community. Phrases like "we're here to guide you," "dare to try," "celebrate your progress."
• •Highlight the "Why" Behind the "What": Connect the act of sewing with deeper values like self-expression, sustainable choices, and the pride of creating something unique and lasting.
• •Infuse a Touch of French Elegance: Subtly weave in the brand's French heritage through sophisticated vocabulary and a focus on timeless style and refined details, without being exclusionary. Referencing "atelier," "couture," or "chic."

Social Perception

high-quality, stylish, and modern French pattern company. Customers and the sewing community view their patterns as offering chic designs with interesting details that stand out. There's an appreciation for the "French touch" in their aesthetic. The brand is seen as aspirational yet accessible, providing the tools for home sewists to create garments with a couture feel. The availability of video tutorials and online support is valued, especially given that some find the written instructions occasionally challenging. They are also recognized for their engagement with the sewing community through social media and collaborations.

Copy Examples

• •Unleash your inner designer with Maison Fauve. Discover patterns that whisper Parisian chic and empower you to create a wardrobe as unique as you are. Begin your couture journey today.
• •More than just a pattern, it's an experience. At Maison Fauve, we celebrate the joy of making. With detailed guidance and inspiring designs, craft garments you'll cherish for seasons to come. What will you create next?
• •Elegance is sewn, not bought. Our latest collection of patterns and fabrics is here to inspire your next masterpiece. Embrace the art of dressmaking with Maison Fauve and wear your passion.
• •From our atelier to your sewing room, Maison Fauve brings you patterns infused with modern femininity and timeless style. Let's create something beautiful together – a garment that tells your story.
• •Dare to sew differently. Maison Fauve offers you the blueprint for a wardrobe that is both audacious and refined. With our support every step of the way, the only limit is your imagination.