Brand Tone

Elegant & Sophisticated, Evocative & Sensory, Aspirational & Calming, Knowledgeable & Refined, Warm & Inviting

Brand Values

• •Quality & Craftsmanship
• •Aesthetic Excellence
• •Sensory Experience & Well-being
• •Elegance & Luxury
• •Potential for Sustainability/Natural Focus
• •Creating Ambiance

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone attributes (e.g., elegant, evocative, knowledgeable), preferred vocabulary (e.g., "aroma" vs. "smell"; "vessel" vs. "jar"), words to avoid, and grammatical style. Share this with anyone creating content.
• •Prioritize Sensory Language: Use rich, descriptive adjectives and verbs that appeal to the senses, particularly smell, but also sight and touch (e.g., "velvety notes," "luminous glow," "smooth vessel"). Tell a story with scent.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the visual aesthetics of the brand. The elegance seen in product photography should be mirrored in the sophistication of the language.
• •Understand Your Audience's Aspirations: Write copy that resonates with their desire for luxury, tranquility, self-care, and a beautifully appointed home. Speak to their ideal lifestyle.
• •Consistency Across All Platforms: Whether it's a product description, an Instagram caption, an email newsletter, or a customer service response, the core tone should remain consistent, adapting only slightly in formality or length for the specific platform or interaction. Regular audits of content can help maintain this.

Social Perception

As a Provider of Luxury/Premium Goods, Associated with Self-Care and Home Comfort, Aesthetically Pleasing, Gift-Worthy, Trust and Quality Dependent, Community Focused

Copy Examples

• •Unveil an ambiance of serene sophistication with Santal Dream. Notes of creamy Australian sandalwood, warm amber, and a whisper of cardamom gently unfold, transforming your space into a haven of tranquil luxury. Hand-poured with a natural coconut wax blend for a clean, enduring burn. Illuminate your moments of peace.
• •Crafting your sanctuary, one exquisite scent at a time. Discover the art of atmospheric living with Maison Éthérique. Which of our signature fragrances accompanies your quiet evenings? ✨ #MaisonEtherique #HomeSanctuary #LuxuryFragrance #EveningRitual #ScentedSpaces
• •Introducing the Éclat Collection: Illuminate Your World with New Scents by Maison Éthérique
• •Maison Éthérique: Where Timeless Elegance Meets Evocative Fragrance. Elevate Your Everyday.
• •Transform your house into an ethereal home. Maison Éthérique offers exquisitely crafted scented candles and diffusers, designed to infuse your space with luxurious aromas and timeless style. Explore our collections and find the perfect signature scent for your sanctuary. Shop Now.