Brand Tone

Warm and Friendly, Passionate and Storytelling, Appreciative and Joyful, Confident and Quality-Focused, Authentic and Heritage-Rich

Brand Values

• •Quality and Durability
• •Sustainability and Ethical Provenance
• •Heritage and Tradition
• •Joy and Well-being
• •Authenticity and Craftsmanship
• •Customer Connection

Best Practices

• •Embrace the Founder's Voice: Continue to infuse Sophie's personal story, passion, and French heritage (e.g., using "Bonjour," sharing anecdotes) into the copy. This creates authenticity and a strong connection.
• •Highlight "Story" and "Heritage" Consistently: Every product has a connection to tradition, craftsmanship, or sustainable practices. Weave these narratives into product descriptions, social media, and blog content.
• •Focus on Sensory Language and Emotion: Use descriptive words that evoke the feeling of the textiles (soft, vibrant, durable), the joy they bring ("colour therapy," "feel-good"), and the warmth of home.
• •Reinforce Core Values in Every Communication: Subtly or overtly mention quality, UK manufacturing, sustainability (organic/recycled materials, slow fashion), and ethical production in relevant contexts.
• •Maintain a Warm, Appreciative, and slightly Sophisticated Dialogue: Engage with customers in a friendly, respectful, and knowledgeable manner. The tone should feel like a conversation with a passionate artisan who genuinely cares about their craft and customers.

Social Perception

High-Quality Artisan Goods, Vibrant and Unique Designs, Ethical and Trustworthy, Excellent Customer Service, A Brand with a Story, A micro business with a big heart.

Copy Examples

• •Bonjour et bienvenue! Step into Maison Elhoria, where every thread tells a story of French Basque heritage and joyful, sustainable living. Discover artisan-crafted kitchen and home textiles, woven with love in the UK, designed to bring a vibrant splash of colour and lasting quality to your everyday moments.
• •Brighten your kitchen and your day with our iconic Rainbow Tea Towel! Lovingly woven in Lancashire from the finest organic and recycled cotton, this isn't just a tea towel – it's a little piece of art, a nod to tradition, and a commitment to sustainable style. Feel the quality, enjoy the vibrant hues, and make everyday chores a little more cheerful.
• •Sundays are for slow mornings and colourful kitchens! ✨ Our French Basque inspired textiles are designed to make your home feel even more joyful and welcoming. Crafted with sustainable yarns and woven to last, they’re a little hug for your home. What traditions make your house a home? Share with us below! #MaisonElhoria #ColourTherapyForYourHome #SustainableLiving #UKMade
• •From my grandmother's kitchen in the French Basque Country to your home, Maison Elhoria is a dream woven into reality. It’s about cherishing quality, celebrating vibrant traditions, and crafting beautiful, eco-conscious textiles that last for generations. Join our family and bring home a piece of our story. – Sophie x
• •A Splash of Joy! ✨ Discover New Heirlooms for Your Home from Maison Elhoria.