Brand Tone

Authentic, warm, and passionate. The narrative is deeply personal, often told directly from the founder's perspective, using evocative language to connect and build trust. It's confident and proud of its quality and local manufacturing, conveying approachability and a genuine desire to share cherished heritage.

Brand Values

• •Heritage and Tradition
• •Quality and Durability
• •Sustainability and Ethical Production
• •Joy and Vibrancy
• •Authenticity and Transparency

Best Practices

• •Lead with the 'Why': Always start with the brand's core story and values. Whether it's a social post or a product description, root the message in heritage, quality, and sustainability. This ensures the communication is always authentic.
• •Use Sophie's Voice: Continue to use the founder's personal, warm, and passionate tone. Phrases like "I believe," "My mission is," and personal anecdotes create a strong, relatable connection with the audience.
• •Emphasize 'Woven, Not Printed': This is a key differentiator that speaks to quality and durability. Regularly mention this detail to reinforce the brand's commitment to superior craftsmanship.
• •Balance Heritage with Modernity: While the inspiration is traditional, the application is for modern, conscious consumers. Use language that bridges the past and the present, for example, "Timeless Basque-inspired design, sustainably crafted for modern living."
• •Be Specific About Sustainability: Don't just say "sustainable." Provide concrete examples like "woven in Lancashire from GOTS-certified organic and recycled yarns" to build credibility and demonstrate a genuine commitment.

Social Perception

Customers and the public perceive Maison Elhoria as a high-quality, trustworthy, and authentic brand. It is seen as a 'micro-business with a big heart' and a genuine small business worth supporting, known for superior craftsmanship, vibrant products, and a personal touch. Its unique blend of British manufacturing and French design heritage contributes to its respected position.

Copy Examples

• •Protect your hands with a splash of joy. Our Rainbow Oven Gloves aren't just practical; they're a daily dose of color therapy for your kitchen. Woven with care in the UK from organic and recycled yarns, they're designed to brighten your day and last for years. #MaisonElhoria #ColorYourKitchen
• •From the heart of French Basque country to your home. Discover artisan textiles woven with tradition, quality, and a passion for sustainable living. #HeritageInEveryThread
• •Tired of tablecloths that never quite fit? At Maison Elhoria, we believe your table deserves the perfect dress. Let us craft a bespoke, vibrant tablecloth for you, woven in Britain and tailored to your exact specifications. Create memories around a table that truly reflects your style. #SustainableStyle
• •More than just a pretty face for your Aga. Our Chef's Pads are your cooker's best friend. Crafted from durable, heat-resistant fabric and featuring our signature vibrant stripes, they combine French-inspired design with robust British manufacturing. Functionality has never looked so good. #ArtisanKitchen
• •It all started with my grandmother's tea towels—beautiful, strong, and still in use decades later. That is the spirit of Maison Elhoria: creating joyful, high-quality home textiles that are woven to last, honor fair provenance, and bring a little sunshine into your everyday life. #SlowLiving