Brand Tone

The tone of Maison Eclectique is passionate, personal, and aspirational. It is knowledgeable, inspirational, approachable, and whimsical.

Brand Values

• •Individuality and Self-Expression
• •Joy in the Everyday
• •Appreciation for Story and History
• •Curation and Quality
• •Sustainability

Best Practices

• •Always Tell a Story: Whether it's the history of a piece, the inspiration behind a collection, or a personal anecdote, storytelling is at the heart of the brand. Every piece of copy should have a narrative element.
• •Lead with Passion: The language should always be infused with excitement and a genuine love for design and decor. Use evocative and descriptive adjectives.
• •Write as the Founder: Maintain the personal, first-person narrative where appropriate, especially on social media. This reinforces the connection with the audience.
• •Educate and Inspire: Don't just sell a product, sell an idea. Provide styling tips, historical context, or creative ways to use the items. Position the brand as a source of inspiration, not just a store.
• •Embrace the "Maximalist" Identity: Use rich, layered, and confident language. Avoid minimalist or overly simplistic phrasing. The copy should be as vibrant and detailed as the products themselves.

Social Perception

The perception of Maison Eclectique is that of a high-quality, curated, and inspirational boutique. Customers feel a personal connection to the brand and its founder, appreciating its unique and bold aesthetic. For a wider audience, the professional website and press mentions convey credibility and authority in eclectic design, though the brand name's use by other entities could cause some confusion.

Copy Examples

• •More than just a vase, it's a story waiting to be told. Each piece in our new curated collection of vintage glassware has lived a life before, and is ready to bring its unique character to your home. Who knows what tales it will tell on your mantlepiece? #MaisonEclectique
• •Life's too short for beige. Throw some joy onto your sofa with our new silk-blend cushions. A little bit of rebellion, a whole lot of comfort. #LiveColorfully
• •Spent the morning getting lost in a sea of forgotten treasures. There's a special kind of magic in objects with a past. Found a few special pieces that I can't wait to share with you all. It’s this mix of old and new that truly makes a house a home. #VintageFinds #StoryOfAHome
• •At Maison Eclectique, we believe your home should be as unique as you are. We’re for the color-lovers, the story-collectors, and the discerning maximalists. Forget trends; let's create a space that feels like you.
• •Your dose of dopamine decor is here.