Brand Tone

aspirational, trendy, and feminine

Brand Values

• •Self-Expression & Individuality
• •Feminine Empowerment
• •Accessibility & Modernity
• •Creativity & Design
• •Community Connection
• •Evolving Quality & Sustainability

Best Practices

• •Always write with the target woman in mind – aspirational, fashion-conscious, seeking self-expression, and confidence.
• •Incorporate words that evoke confidence, boldness, individuality, and shine (e.g., "radiate," "declare," "unique," "empower," "illuminate," "create").
• •Emphasize the versatility of the jewelry and the creative freedom it offers users to mix, match, and build their personal style story.
• •Keep the tone upbeat, inspiring, and relatable, reflecting the brand's strong social media presence and community connection. Encourage interaction.
• •While maintaining an aspirational tone, provide clear, positive, and accessible information about jewelry materials and care to manage expectations and highlight evolving quality commitments. Frame care instructions as preserving the beauty and longevity of their chosen pieces.

Social Perception

Seen as a trendy, stylish, and modern brand offering a wide variety of fashionable jewelry. The connection to a popular influencer (Chloé Bleinc) gives it an aspirational appeal. Customers appreciate the ability to mix, match, and layer pieces to create unique looks. Efforts towards more sustainable and ethical production are viewed positively. The brand has a strong community engagement, often hosting pop-up shops and events.

Copy Examples

• •Unlock your unique sparkle. Maison Dorée invites you to play with layers, express your story, and shine with confidence every single day. #MyDoreeStory
• •From sunrise coffees to sunset cocktails, our jewels are designed for your life, your way. Stack them high, mix your metals, and own your narrative. ✨ #MaisonDoreeStyle
• •Bold. Feminine. Unmistakably You. Elevate your everyday with pieces that whisper confidence and shout style. Discover your new signature with Maison Dorée. #EmpoweredByDoree
• •Curate your world, one jewel at a time. Our latest collection is an ode to individuality – designed in Paris, crafted with care, loved by you. What layers will you choose today? #ParisianSparkle
• •Inspired by timeless elegance, designed for modern muses. Maison Dorée brings you jewelry to live in, to love, and to layer endlessly. Find your forever favorites. #DoreeAllDay