Brand Tone

Aspirational & Trendy, Empowering & Confident, Feminine & Elegant, Playful & Creative, Approachable & Engaging

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Accessibility & Modernity
• •Quality & Craftsmanship
• •Community & Connection
• •Creativity & Innovation
• •Ethical Considerations

Best Practices

• •Embrace "Her" Voice: Always write as if speaking to a confident, stylish friend. Use empowering language that encourages self-expression and celebrates individuality. Think bold, passionate, and fulfilled.
• •Highlight Versatility & Mix-and-Match: Consistently emphasize how pieces can be combined, layered, and worn for various occasions, from everyday chic to special events. This reinforces the creative and personal aspect of the brand.
• •Stay Trendy but Timeless: While showcasing current trends, also weave in the "timeless" and "modern classic" aspects of the designs, appealing to longevity beyond fast fashion.
• •Incorporate the Sparkle & Refinement: Use descriptive words that evoke the delicacy, shine, and fine details of the jewelry. Words like "sparkling," "radiant," "refined," and "elegant" align with the brand's aesthetic.
• •Maintain an Accessible Luxury Feel: While aspirational, the tone should remain approachable. The jewelry is presented as an accessible way to achieve a high-fashion, confident look. Focus on the joy and creativity of accessorizing.

Social Perception

Trendy and Fashion-Forward, Good Value for Costume Jewelry, Empowering for Young Women, Innovative, Founder-Driven

Copy Examples

• •Dare to dazzle. Your story, your stack. Discover the new collection and express every facet of you.
• •Not just jewelry, it's your daily dose of confidence. Mix, match, and make it unmistakably yours. #MaisonDoreeStyle
• •Shine from the AM to the PM. Our latest drops are here to elevate your every moment. What statement will you make today?
• •Unlock your sparkle. ✨ Our 'Timeless Romance' collection is here to make your special moments unforgettable, and your everyday extraordinary.
• •Obsessed is an understatement. Create your signature ear party with our latest piercings and mono earrings – designed to be as unique as you are.