Brand Tone

Aspirational & Trendy, Feminine & Elegant, Empowering & Confident, Approachable & Community-Focused, Playful & Creative

Brand Values

• •Self-Expression & Individuality
• •Elegance & Radiant Beauty
• •Accessibility (in terms of style and trend, though price point is debated)
• •Modernity & Timelessness
• •Quality & Craftsmanship (stated)
• •Ambition & Accomplishment

Best Practices

• •Develop a Clear Brand Voice Guide: Document the specific adjectives (e.g., elegant, confident, playful, empowering), sentence structures, and vocabulary that align with Maison Dorée. Ensure this guide is accessible to anyone creating content.
• •Embody the "Maison Dorée Woman": When writing, always keep the target persona in mind – the audacious, passionate, fulfilled, and accomplished woman who values self-expression and elegance. Write as if speaking directly to her.
• •Balance Aspiration with Approachability: While showcasing elegance and high-fashion appeal, maintain an approachable and inclusive tone, especially on social media, to foster community and reflect the founder's influencer roots.
• •Highlight Individuality and Customization: Consistently weave in the message of self-expression through mix-and-match and layering possibilities, reinforcing one of the brand’s core differentiators.
• •Be Transparent and Authentic (especially regarding value): Given the mixed perceptions on quality vs. price, use copy to subtly reinforce the value proposition – whether it's the design process, material choices (like recycled metals), or the unique aesthetic. Address concerns proactively by highlighting craftsmanship and the brand's commitment to evolving quality.

Social Perception

Trendy and Fashion-Forward, Desirable and Aspirational, Divided on Quality vs. Price, Influencer-Driven, Community-Oriented

Copy Examples

• •Headline (Aspirational & Elegant): Adorn Yourself in Confidence. Discover the radiance of Maison Dorée.
• •Instagram Caption (Playful & Trendy): Stack 'em, mismatch 'em, own 'em. ✨ Your daily dose of sparkle is calling. How do you wear your Dorée story? #MaisonDoree #JewelryPlay
• •Product Description (Empowering & Feminine): The 'Audace' ear cuff: A whisper of gold, a statement of strength. Designed for the woman who crafts her own success and shines from within.
• •Email Subject Line (Community-Focused & Exclusive): Chloé's Pick Just For You ✨ + A Little Dorée Secret Inside!
• •Website Banner (Modern & Timeless): Maison Dorée: Where modern trends meet timeless elegance. Craft your signature look.