Brand Tone

Evocative & Poetic, Sophisticated & Elegant, Introspective & Personal, Passionate & Reverent, Niche & Artistic

Brand Values

• •Connection: Deep connections to self, to nature (especially horses), to memory, and to the present moment.
• •Storytelling: Every scent is a narrative, a chapter in a larger story, often linked to the founder's personal journey and the horses that inspired them.
• •Artisanship & Quality: Commitment to high-quality ingredients and meticulous craftsmanship in creating unique olfactory experiences.
• •Equestrian Spirit: Embodying the strength, grace, intuition, vulnerability, and wildness associated with horses. This is the core differentiator.
• •Presence & Mindfulness: Fragrance as a tool for being present, for reflection, and for accessing deeper emotional states.
• •Authenticity: Rooted in genuine personal experiences and a clear, unwavering vision.

Best Practices

• •Embrace Sensory Language: Go beyond just listing notes. Describe how the scent feels, what memories it evokes, the textures and emotions it conjures. Use vivid verbs and evocative adjectives.
• •Weave in the Equestrian Soul: Consistently, yet subtly, integrate the spirit, qualities, and stories of horses. This is your unique anchor. It's not just about horses, but what they represent: strength, intuition, grace, wildness, connection.
• •Prioritize Storytelling: Frame products and brand messages within narratives. Whether it's the founder's journey, the inspiration behind a specific scent, or the feeling it aims to evoke, stories create deeper engagement.
• •Maintain an Elegant and Poetic Voice: Use sophisticated vocabulary and sentence structure. Allow for moments of introspection and artistry in your phrasing. Avoid overly casual slang or overly technical jargon.
• •Speak to Emotion and Experience: Focus on how the fragrances make one *feel* and the personal experiences they can unlock. Connect the scents to universal human emotions and the desire for deeper self-understanding and presence.

Social Perception

Niche Luxury, Unique & Memorable, High Quality, Emotional & Evocative, Artistic & Thoughtful, Founder-Driven

Copy Examples

• •Karah. The scent of quiet strength, a whispered promise of resilience. Inspired by the enduring spirit of a beloved mare, this fragrance unfolds with notes of [mention 1-2 key notes] to ground you in your own unwavering power. Discover the story within. #MaisonDEtto #ScentOfStrength #EquestrianSpirit
• •Maison d'Etto: Where the soul of the horse meets the art of perfumery. Each fragrance is an intimate dialogue, a sensory journey into connection, memory, and the untamed elegance that resides within us all.
• •The air was crisp, the earth damp beneath hooves. It was in these fleeting moments, between rider and horse, that the inspiration for our latest creation, [New Scent Name], was born. A tribute to unspoken understanding and the wild beauty of connection. Experience it.
• •Breathe deep. Find your center. Let the world fade and your senses awaken. Our scents are an invitation to presence, a reminder of the profound beauty in every moment. #MaisonDEtto #MindfulScent #Connection
• •Beyond perfume. Maison d'Etto offers olfactory narratives inspired by the profound bond between humans and horses. Uncover your signature story.