Brand Tone

Authentic, Passionate, Friendly, Approachable, Creative, Artistic, Down-to-Earth, Appreciative

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Accessibility & Affordability
• •Creativity & Self-Expression
• •Connection & Community
• •Passion

Best Practices

• •Create a Simple Tone & Voice Guide: Briefly document the desired tone (e.g., "Friendly, Authentic, Creative, Appreciative") and list "words we use" (e.g., handmade, crafted, unique, vibrant, love, passion, joy) and "words we avoid" (e.g., cheap, mass-produced, factory, perfect (if embracing imperfections of handmade)). This ensures anyone writing copy is aligned.
• •Speak Directly to Your Ideal Customer: Imagine you're talking to a friend who loves unique, handcrafted items. Use "you" and "your" to make the copy personal and engaging. Share the artist's passion as if sharing a personal discovery.
• •Highlight the "Handmade" Aspect Authentically: Don't just say it's handmade; show it. Talk about the process (briefly), the care involved, the small-batch nature. This reinforces the value and uniqueness. Use phrases like "crafted with love," "made by hand," "artist-created."
• •Be Consistent Across All Platforms: While the format changes (e.g., short TikTok captions vs. longer website descriptions), the core friendly, passionate, and creative tone should remain recognizable. Adapt the style, not the personality.
• •Inject Personality & Storytelling: Share snippets about Lexie's inspiration, the story behind a collection, or the joy of the creative process. This builds a stronger connection with the audience and makes the brand more memorable and relatable than just listing product features. Authenticity shines through personal touches.

Social Perception

Maison dé Bouchard is likely perceived as a charming, small artisan business. Customers who purchase probably value unique, handcrafted items and enjoy supporting individual artists. The polymer clay medium is generally seen as versatile, allowing for vibrant colors and interesting shapes, and is often associated with being lightweight and comfortable to wear. The target audience likely appreciates the aesthetic showcased and the personal touch of a small-scale maker. Positive perception hinges on product quality, unique designs, and good customer service.

Copy Examples

• •✨ Bloom into Spring! ✨ Our newest collection of handmade polymer clay earrings has just landed! Each pair is lovingly crafted right here in our Manitoba studio, bringing a little touch of sunshine and unique artistry to your everyday. Lightweight, vibrant, and made with passion. Which piece speaks to you? Tap the link in bio to explore!
• •Looking for a gift that's as unique as they are? 💖 Surprise them with a piece of wearable art from Maison dé Bouchard! Our handmade polymer clay jewelry is crafted with love and attention to detail, making each item a truly special find. Affordable, beautiful, and supporting a Canadian artist. Shop now and give the gift of handmade!
• •Meet 'The Aurora Studs' – where minimalist design meets a pop of playful color! These lightweight polymer clay studs are handcrafted to perfection, making them your new go-to for adding a subtle yet stylish touch to any outfit. Each pair is unique, just like you. Approx. 1.5cm diameter. Hypoallergenic surgical steel posts.
• •Mixing, rolling, cutting, baking! 🎨 A little peek into how your favorite Maison dé Bouchard earrings come to life. So much love (and a little bit of sparkle) goes into every single piece. Thanks for supporting handmade! #polymerclayartist #canadianmade #handmadejewelry #smallbizlove #creativeprocess
• •From our little studio in rural Manitoba to your jewelry box – that's the journey of each Maison dé Bouchard piece. Founded by Lexie in 2020, we're all about celebrating creativity, the beauty of handmade, and making unique, high-quality polymer clay accessories accessible to everyone. We believe that what you wear should tell a story and bring a little joy. Thanks for being part of ours!