Brand Tone

Scientific & Professional, Elegant & Minimalist, Natural & Serene

Brand Values

• •Purity & Simplicity
• •Efficacy through Science
• •Holistic Well-being
• •Quality and Origin

Best Practices

• •Prioritize "Replenish," Not Just "Moisturize": Always use the brand's unique vocabulary. Frame the benefit as "replenishing" or "supplementing" water (補水) rather than just "hydrating" or "moisturizing." This reinforces the core differentiator.
• •Lead with Science, Support with Nature: Start with the credibility of "40 years of research" and "purpose-developed water," but soften it with the "serene," "natural" language of Hakuba, plant extracts, and essential oils. This balances the professional and natural tones.
• •Use Sensory Language: Describe the feeling of the product. Use words like "fine mist," "weightless," "non-greasy," "instantly absorbed," and "cooling" that reflect customer reviews and the product's water-like texture.
• •Maintain a Minimalist & Elegant Voice: Keep sentences clear, concise, and confident. Avoid overly expressive or casual language (except when adapted for specific platforms like TikTok). The copy should mirror the clean, uncluttered visual design.
• •Tell the Origin Story: Consistently link the brand back to Hakuba, Nagano. This story of purity, nature, and dedication is a powerful asset that builds an emotional connection and justifies the premium positioning.

Social Perception

Premium & High-Quality, Innovative & Unique, Trustworthy & Gentle

Copy Examples

• •Your skin isn't dry. It's thirsty. Traditional moisturizers seal in moisture. Our Skin Base Water replenishes it. Born from 40 years of research in the pure waters of Hakuba, our mist delivers deep, oil-free hydration that your skin instantly recognizes. Feel the difference of true replenishment. Drink up. Shop the Water Revolution.
• •We didn't add revolutionary ingredients. We revolutionized the water. At maisondeaqua, we believe beauty's true origin is water. Our products are crafted with purpose-developed water that mimics the body's natural hydration, allowing for deeper penetration and a feeling of pure, simple wellness. Discover Our Water Philosophy.
• •Weightless Shine. Powerful Hydration. The Repair Hair Mist is not a serum or an oil. It's a scientifically formulated water designed to penetrate the hair cuticle, repairing damage from within without residue. Enriched with Damask Rose, it leaves your hair soft, manageable, and naturally fragrant. Go beyond surface-level care. Add to Bag.
• •That 3 PM feeling? It’s your skin asking for a drink. Our fine mist won’t mess up your makeup. It just delivers pure, cooling hydration from the Japanese Alps. Poll: "Mid-day misting: Yes! or Not yet?"
• •From the Sacred Springs of Hakuba, to Your Skin. Every drop of maisondeaqua is a testament to its origin. We built our labs in Hakuba, Nagano, to be close to Japan's purest water source. This is not just skincare. It is the essence of nature, perfected by science. Explore Our Home.