Brand Tone

Professional & Knowledgeable, Trustworthy & Reliable, Approachable & Supportive, Belgian & Established

Brand Values

• •Quality
• •Expertise & Advice
• •Trust & Partnership
• •Family & Tradition
• •Customer-Centricity
• •Reliability & Durability

Best Practices

• •Always Emphasize Expertise and Trust: Consistently use language that reflects knowledge, experience (e.g., 'since 1929'), and reliability. Position Maison CFC as the go-to expert.
• •Maintain a Supportive and Approachable Tone: While professional, ensure the language is welcoming and helpful, avoiding overly technical jargon where possible, especially when addressing individual homeowners.
• •Highlight Belgian Roots and Family Values: Subtly weave in the '100% family-owned and Belgian' aspect where appropriate to reinforce local trust and heritage.
• •Focus on Solutions and Partnership: Frame communications around how Maison CFC helps customers achieve their goals, acting as a 'partner' in their projects rather than just a seller of goods.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are harmonized across the website, social media, advertising, and any in-store communications to build a strong, unified brand identity.

Social Perception

Maison CFC aims to be perceived as a reliable, expert, and long-standing partner in construction and renovation for a broad audience in Belgium.

Copy Examples

• •Headline: Building Your Vision, Brick by Brick, Since 1929. Body: At Maison CFC, we're more than just materials. We're your trusted Belgian partner, offering quality supplies and expert advice for every construction and renovation project. Build with confidence. Build with CFC.
• •Headline: Pro Advice for Your Project? We Speak Your Language. Body: Whether you're a seasoned professional or a passionate DIYer, Maison CFC provides the expert guidance you need. From foundation to finish, get the right materials and know-how. Visit us and let's build something great together!
• •Headline: Quality Materials. Lasting Results. That's the Maison CFC Promise. Body: Don't compromise on your build. Maison CFC offers a curated selection of top-grade construction and renovation supplies. Invest in durability and peace of mind with a partner you can trust.
• •Headline (Social Media Post with a project image): Another dream project taking shape! 🛠️ We love seeing what you build with Maison CFC materials. Need a hand with your next reno? Our experts are ready with advice and the best supplies. #MaisonCFC #ConstructionBelgium #RenovationPartner
• •Headline (Service-focused): More Than Materials: Delivery, Advice, and Rentals. Body: Maison CFC supports your project every step of the way. From convenient delivery and equipment rentals to invaluable professional advice, we're your complete solution for building and renovating in Belgium.