Brand Tone

Elegant, Story-driven, and Reverent.

Brand Values

• •Heritage & Transmission
• •Craftsmanship & Artistry
• •Authenticity & Sincerity
• •Legacy & Timelessness
• •Fusion of Cultures

Best Practices

• •Always Lead with the 'Why': Start every piece of copy by connecting back to the core values: heritage, art, and transmission. Whether it's a product description or a social media post, the story should come first, the product second.
• •Employ a Lexicon of Elegance: Use a consistent vocabulary of sophisticated and evocative words. Replace 'smells like' with 'unfurls with notes of.' Instead of 'long-lasting,' use 'leaves a timeless trail.' Words like 'legacy,' 'ancestral,' 'homage,' 'sincere,' and 'poetic' should be mainstays.
• •Write Narratives, Not Descriptions: Treat each fragrance as a character in a story. Describe the emotions and historical context it embodies before listing the notes. Use the scent pyramid to support the narrative, not lead it.
• •Maintain a Tone of Reverence: The brand respects its inspirations, and the copy must reflect that. Avoid overly casual slang, emojis (unless used very sparingly and elegantly), or aggressive sales tactics ('Hurry, buy now!'). The tone should be inviting but never pushy.
• •Educate and Inspire: Use copywriting to teach the audience about the art of Zellige, the history of North African perfumery, or the legend of Princess Zaphira. This builds brand authority and deepens the customer's connection, making them feel like they are part of a culturally rich world.

Social Perception

Currently perceived as a niche, high-end, luxury brand with a strong and unique narrative, seen by early adopters as an intriguing new player. The brand aims to be perceived as a purveyor of 'art for art's sake' for discerning consumers who value story, quality, and cultural depth, connecting fragrance to personal expression and history.

Copy Examples

• •Some patterns are not just seen; they are felt. For millennia, Zellige artisans have woven stories into tiles, turning palaces into poetry. We honor this legacy in every bottle, where ancestral art inspires an olfactory journey. This is more than perfume. This is heritage, bottled. #MaisonCataliya #Zellige #ArtOfPerfumery
• •The Scent of Unyielding Grace. Princesse Zaphira is a tribute to the quiet strength that shapes history. It opens not with a shout, but with the dignified sweetness of watermelon and melon. At its heart, a noble bouquet of jasmine and violet speaks of loyalty and resolve. Grounded in a base of sandalwood and ambergris, the fragrance leaves a legacy on the skin A reminder that true power is timeless. Wear the story. Embody the legend.
• •Is Your Fragrance Telling a Story? Most perfumes smell good. A rare few have something to say. Maison Cataliya was born from a desire to translate heritage into scent. Inspired by the rich history of Mediterranean art and legends, our fragrances are complex, poetic, and steeped in meaning. Discover the story of El Maktoub. [Shop Now] #NichePerfume #ScentStory #LuxuryFragrance
• •The Wake of a Legacy... Inside Your Discovery Set.
• •Where artistry meets aroma. Maison Cataliya. The scent of heritage.