Brand Tone

Inspiring, Friendly, Chic, Authentic, Community-Focused

Brand Values

• •Female Empowerment & Entrepreneurship: Providing opportunities for women to build their own businesses and achieve financial independence and personal growth.
• •Human Connection & Personalized Service: Valuing direct interaction with customers through Style Consultants and creating a convivial shopping experience.
• •Quality & Durability: Offering well-made clothing designed to last, with a focus on good fit and materials.
• •Eco-consciousness & Ethical Production: Increasingly committing to using eco-responsible materials and producing in European ateliers under fair conditions.
• •Authenticity & French Heritage: Proudly French, designing collections in-house and emphasizing a genuine approach to fashion and business.
• •Inclusivity: Offering a range of sizes to cater to different body types.
• •Passion & Creativity: Driven by a love for fashion and a desire to offer original and contemporary designs.

Best Practices

• •Always Emphasize Empowerment and Inspiration: Frame messaging around how Maison Captain helps women feel confident, express their individuality, and achieve their entrepreneurial dreams. Use uplifting and encouraging language.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use inclusive language ("we," "us," "your community"). Avoid overly formal or technical jargon. Keep sentences clear and engaging.
• •Showcase French Chic and Quality: Subtly weave in the brand's French heritage and its commitment to quality materials and craftsmanship. Use descriptive language that evokes elegance, style, and durability.
• •Be Authentic and Transparent: Clearly communicate the brand's values, especially regarding eco-responsibility, ethical production, and the direct sales model. Honesty builds trust.
• •Foster a Sense of Community: Highlight the collaborative and supportive nature of the Maison Captain network, both for customers and Style Consultants. Use language that invites interaction and sharing. Regularly feature stories or testimonials from consultants and customers.

Social Perception

A reputable and established brand in the direct sales fashion sector, known for quality clothing. A provider of stylish and unique women's fashion that is versatile and often praised for its good fit. A company offering a personalized and enjoyable shopping experience through its Style Consultants and home workshops. An opportunity for women to engage in flexible entrepreneurship. Increasingly recognized for its efforts towards sustainability and ethical practices. The rebranding to Maison Captain is seen as a move to elevate the brand's image and modernize its approach. Customers appreciate the community aspect and the support provided to Style Consultants.

Copy Examples

• •Headline: Reveal Your Style. Empower Your Life. With Maison Captain. Body: More than just fashion, Maison Captain is a community where style meets entrepreneurship. Discover beautifully crafted French designs that make you feel confident, and explore the opportunity to build your own business, on your terms. Become a Style Consultant and let's grow together. #MaisonCaptain #StyleEntrepreneur #FrenchFashion
• •Headline: Your Wardrobe’s New Best Friend: Timeless French Chic. Body: At Maison Captain, we believe in fashion that tells a story – your story. Our collections, designed with passion in Aix-en-Provence, blend quality craftsmanship with contemporary style. Find pieces you'll love and wear season after season. Explore the latest arrivals, made with care and a touch of French flair. #MaisonCaptainStyle #TimelessFashion #MadeWithCare
• •Headline: Coffee, Friends, and Fabulous Fashion? Yes, Please! Body: Experience fashion in a new, personalized way. Host a Maison Captain Style Showroom with your friends and enjoy expert advice from your dedicated Style Consultant. Discover collections designed to fit every woman and every occasion, all in the comfort of your home. It’s more than shopping; it’s a moment to share. #MaisonCaptainCommunity #PersonalStyling #FashionAtHome
• •Headline: Dress Responsibly, Shine Beautifully. Body: We're committed to a more beautiful future – for fashion and for the planet. Maison Captain is dedicated to increasing our use of eco-responsible materials and ensuring ethical production. Choose style that aligns with your values without compromising on elegance. Discover our latest eco-conscious collection. #SustainableStyle #MaisonCaptainEngagements #EthicalFashion
• •Headline: Join the Maison Captain Family: Where Passion for Fashion Creates Opportunity. Body: Are you passionate about style and looking for a flexible way to earn? Become a Maison Captain Style Consultant and turn your love for fashion into a rewarding venture. We provide the training, the community, and the stunning collections. You bring your unique flair. Let's write your success story together. #BeYourOwnCaptain #MaisonCaptainPro #FashionBusiness