Tono de Marca

Elegant & Refined, Authentic & Traditional, Passionate & Evocative, Educational & Inspiring, Conscious & Responsible

Valores de Marca

• •Authenticity: Offering genuine products representative of Provençal and Mediterranean terroir.
• •Quality & Excellence: Selecting the finest natural ingredients and working with skilled artisans.
• •Heritage & Tradition: Preserving and promoting centuries-old culinary know-how.
• •Naturalness & Biodiversity: Commitment to products grown on living land and supporting environmental initiatives.
• •Passion for Gastronomy (Art de Vivre): Sharing the joy of fine food and the Provençal way of life.
• •Terroir: Deep connection to the land of Provence and the unique products it yields.
• •Sustainability & Ethical Sourcing: Working with local producers and supporting associations for environmental protection and sustainable farming.

Mejores Prácticas

• •Embrace Storytelling: Weave the narrative of Provence, the brand's heritage since 1830, and the stories of the artisanal producers into product descriptions and brand communications.
• •Use Evocative & Sensory Language: Describe the tastes, aromas, and textures in a way that transports the customer to Provence (e.g., "sun-ripened apricots," "fragrant essence of lavender," "velvety texture").
• •Highlight Authenticity & Origin: Consistently mention "Provence," "Mediterranean," "artisanal methods," and the quality of natural ingredients. Specify IGP, AOP, and AB labels where applicable.
• •Maintain an Elegant & Refined Voice: Use sophisticated vocabulary and a respectful, warm tone. Avoid slang or overly casual language. The communication should feel as premium as the products themselves.
• •Educate & Inspire Passion: Share knowledge about the ingredients, their benefits, traditional uses, and offer inspiring serving suggestions or recipes to encourage customers to integrate the products into their own "Art de Vivre."

Percepción Social

Premium & Luxurious, Trustworthy & High Quality, Aspirational, Artisanal & Special, Culturally Rich, Knowledgeable

Ejemplos de Copy

• •Headline: Discover the Soul of Provence. Since 1830. Body: For nearly two centuries, Maison Bremond 1830 has passionately crafted the finest gourmet treasures from the sun-drenched lands of Provence. Taste the tradition, share the joy. Explore our artisanal olive oils, vinegars, and confiseries.
• •Headline: Elevate Your Table with Provençal Elegance. Body: From the vibrant zest of our Menton lemon infused olive oil to the rich sweetness of our fig & balsamic confit, each Maison Bremond 1830 creation is an invitation to savor life’s delicious moments. Experience the art of French living.
• •Headline: A Heritage of Flavor, A Future of Sustainability. Body: Maison Bremond 1830: where ancestral know-how meets a profound respect for nature. Indulge in authentic Provençal specialties, crafted with the purest ingredients and a commitment to biodiversity.
• •Headline: The Perfect Gift, Wrapped in Provençal Charm. Body: Share a taste of the Mediterranean sun with Maison Bremond 1830. Our exquisitely packaged gourmet foods are more than just a gift; they are an experience of authentic flavor and timeless tradition.
• •Headline: Indulgence, Redefined. Our Sicilian Pistachio Spread. Body: Experience the captivating richness of Sicilian pistachios, delicately roasted and blended with fine extra virgin olive oil. A truly exceptional creation by Maison Bremond 1830 – perfect for your morning toast, pastries, or simply by the spoonful.