Brand Tone

Elegant & Refined, Artisanal & Passionate, Cultural & Storytelling, Authentic & Natural, Exclusive & Gourmet

Brand Values

• •Quality & Excellence: Commitment to using the finest natural ingredients and meticulous artisanal production.
• •Tradition & Heritage: Deep respect for Persian culinary traditions and family recipes, skillfully blended with French gastronomic codes.
• •Innovation in Simplicity: Creating unique and novel flavor combinations while maintaining the integrity of natural ingredients.
• •Authenticity: Genuine passion from the founders and a transparent approach to their story and product creation.
• •Sensory Experience: Aiming to transport customers on a "gustatory journey" through unique flavors and aromas.

Best Practices

• •Embrace Storytelling: Weave the narrative of family, Persian heritage, and the journey of ingredients into all communications. Every product has a story.
• •Use Evocative & Sensory Language: Describe flavors, aromas, and textures in a way that ignites the imagination and appeals to a sophisticated palate (e.g., "smoky citrus," "warm caress of cinnamon," "spiced poetry").
• •Maintain an Elegant & Respectful Tone: The language should always be refined, reflecting the premium quality of the products and the cultural richness behind them.
• •Highlight Artisanal Qualities & Authenticity: Consistently emphasize the handcrafted nature, small-batch production, natural ingredients, and the founder's expertise.
• •Educate & Inspire: Share knowledge about Persian spices, unique ingredients like black lemon, and creative ways to use the products, positioning the brand as a guide to new culinary explorations.

Social Perception

Maison Boteh is perceived as a purveyor of high-quality, unique gourmet products, particularly for those interested in exploring new and exotic flavors. It's seen as an artisanal brand with a strong, authentic story rooted in family and cultural heritage. The association with professional chefs and fine dining establishments elevates its status and reinforces its premium positioning. Customers likely appreciate the lower sugar content and the emphasis on natural fruit and spice flavors. The brand likely appeals to food enthusiasts, home gourmets, and those seeking unique gifts.

Copy Examples

• •Product (L'Or Noir): "Unlock the secrets of Persian kitchens with L'Or Noir. Our rare black lemon condiment, crafted from sun-dried limes, offers an intense, smoky citrus a_roma that will transform your dishes from simple to sublime. A treasure beloved by chefs, now yours to discover."
• •Brand Story: "Maison Boteh is more than just jams and condiments; it's a love story whispered from mother to son, a journey from ancient Persian spice routes to the heart of French gastronomy. Each jar holds a generation of passion and the finest handpicked ingredients, inviting you to taste the 'bouquet of flowers' that is our heritage."
• •Instagram Post (New Jam): "Introducing our newest creation: Figue, Pomme & Cannelle. Ripe figs and crisp apples embrace the warm caress of Persian cinnamon. An artisanal preserve, slow-cooked in small copper cauldrons to capture the soul of autumn. Experience a spoonful of pure, spiced poetry."
• •Website Banner: "Maison Boteh: Where Persian Tradition Meets French Art de Vivre. Discover exceptional culinary preparations, handcrafted with passion and the purest ingredients."
• •Email Newsletter Subject: "A Culinary Voyage: Taste the Exquisite Flavors of Maison Boteh." * Body Snippet: "Dear Food Lover, allow us to transport your senses. At Maison Boteh, we don't just make preserves; we craft experiences. Nasrin, our founder, pours her heart and heritage into every recipe, balancing the vibrant spices of Persia with the delicate bounty of nature..."