Brand Tone

Elegant & Refined, Traditional & Heritage-focused, Artisanal & Quality-conscious, Nostalgic & Romantic, Exclusive & Luxurious

Brand Values

• •Tradition & Heritage
• •Excellence & Quality
• •Artistry & Craftsmanship
• •Elegance & Refinement
• •Innovation within Tradition

Best Practices

• •Embrace Heritage Storytelling: Consistently weave in elements of Maison Boissier's rich history, its founding, and its Parisian roots in product descriptions, social media posts, and campaigns.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that speaks to luxury, craftsmanship, and sensory delight. Words like "exquisite," "artisanal," "heritage," "timeless," "delicate," and "enchanting" fit the brand.
• •Focus on Craftsmanship and Quality: Highlight the artisanal processes, the selection of fine ingredients, and the meticulous care that goes into creating each confection.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the brand's elegant visual identity (e.g., the refined packaging, the aesthetic of the boutiques). The words should feel as luxurious as the products look.
• •Speak to the "Art de Vivre": Connect the enjoyment of Maison Boissier's confections to a broader appreciation for French culture, elegance, and the art of savoring life's finer moments.

Social Perception

Prestigious & Iconic, Luxurious Treat/Gift, Authentically Parisian, High Quality, Premium Priced, Aspirational

Copy Examples

• •Maison Boissier: Crafting Parisian Dreams Since 1827. Indulge in a legacy of exquisite confectionery, where every marron glacé and delicate bonbon tells a story of timeless French artistry. Discover the taste of authentic Parisian elegance.
• •The Art of Gifting, Perfected. More than just a sweet, a Boissier creation is a gesture of refined taste. Our iconic, beautifully adorned boxes hold treasures of artisanal confectionery, destined to delight and be cherished.
• •Experience the Whisper of History in Every Bite. From the grand boulevards of 19th-century Paris to your cherished moments today, Maison Boissier continues a tradition of unparalleled quality and enchanting flavors. Taste the heritage.
• •Petals of Chocolate, Pearls of Joy. Discover our signature chocolate petals and iconic fruit bonbons – a testament to nearly two centuries of confectionery savoir-faire. Each piece is a delicate masterpiece, crafted for your delight.
• •Timeless Elegance, Modern Indulgence. Maison Boissier seamlessly blends historic recipes with a touch of contemporary grace. Relish the authentic flavors that have captivated Parisians for generations, reimagined for today's discerning palate.