Brand Tone

Activist and Challenging, Conceptual and Avant-Garde, Conscious and Responsible, Bold and Uncompromising, Empathetic and Inclusive

Brand Values

• •Social Justice and Advocacy
• •Sustainability and Circularity
• •Ethical Production
• •Conceptual Integrity in Design
• •Autonomy and Authenticity
• •Revolutionizing the Industry

Best Practices

• •Always Anchor in Activism: Every communication, from product tags to social media captions, should reflect the brand's core mission of challenging socio-political norms and advocating for change.
• •Use Strong, Conceptual Language: Employ a vocabulary that is as bold and avant-garde as the designs. Words like "interrogate," "subversive," "deconstruct," "revolutionize," and "conceptual" reinforce the brand identity.
• •Maintain Unwavering Transparency: Be open and detailed about sustainable practices, ethical production processes, and the social causes the brand supports. This builds trust with the conscious consumer.
• •Show, Don't Just Tell, the Impact: Highlight collaborations, the impact of donations, and how designs are directly linked to specific social issues or advocacy efforts.
• •Speak to an Informed, Values-Driven Audience: Address consumers as intelligent individuals who seek fashion with depth, purpose, and integrity, beyond superficial trends.

Social Perception

Pioneering and Provocative, Ethically Driven, Intellectual and Artistic, Niche Appeal for the Conscious Consumer, Credible and Award-Winning

Copy Examples

• •REVOLUTION ISN'T A TREND. IT'S OUR FABRIC. maison blanche crafts conscious-luxury for those who dare to question. Conceptual design, ethically made, radically transformative. Wear the change.
• •DRESS AGAINST THE GRAIN. We interrogate socio-political taboos through avant-garde fashion. Vegan, circular, and uncompromisingly bold. This is maison blanche. This is the future.
• •MORE THAN FASHION. A MANIFESTO. Each maison blanche piece is a stand for LGBTQIA+ rights, feminism, and a sustainable planet. Join our movement. Stitch by stitch, we're rewriting the rules.
• •THE UNCONVENTIONAL IS OUR NORMAL. maison blanche: Where conceptual art meets ethical craftsmanship. We design for a world without compromise—on style, or on values.
• •WEAR YOUR CONVICTIONS. Consciously designed and ethically produced in Europe. maison blanche offers luxury fashion that speaks volumes about who you are and the world you want to see.