Brand Tone

Sophisticated and accessible

Brand Values

• •Customization and Quality
• •Design Accessibility
• •Customer Service
• •Value
• •Innovation

Best Practices

• •Maintain a Balance: Consistently blend sophisticated language (highlighting design expertise and quality) with accessible and friendly terms (emphasizing value and customer collaboration).
• •Emphasize Solutions: Focus copy on how Maison Bertet helps clients achieve their specific design goals through customization and expert advice.
• •Showcase Craftsmanship: Regularly include phrases that highlight the "Made in LA" aspect and the quality of materials and construction.
• •Be Customer-Centric: Use language that speaks directly to the customer's needs and aspirations (e.g., "your vision," "your dream space").
• •Visual Consistency: Ensure that the tone of the copy is reflected in the style of photography and visual branding across all platforms – elegant yet inviting.

Social Perception

Provider of high-quality, custom-made furniture, particularly for outdoor spaces. Customers appreciate the customization options and the quality of the materials. Testimonials highlight positive experiences with staff, particularly their design advice and helpfulness. The brand is recognized for its work on significant projects and its presence in the Los Angeles design scene.

Copy Examples

• •Your vision, our craftsmanship. Create unique, custom-made furniture that perfectly reflects your style. Visit Maison Bertet.
• •Elevate your outdoor living. Discover bespoke daybeds, sofas, and cabanas, handcrafted in Los Angeles. Explore Maison Bertet.
• •Good design is for everyone. Experience accessible luxury and personalized service at Maison Bertet. Let's create your dream space.
• •From concept to creation in just 3-4 weeks. Maison Bertet delivers custom furniture that transforms your home.
• •Don't just furnish your space, define it. Maison Bertet – Where your ideas take shape.