Brand Tone

elegant, sophisticated, and aspirational. It also carries a sense of heritage, tradition, and trustworthiness

Brand Values

• •Quality and Excellence
• •Heritage and Tradition
• •Innovation
• •Well-being and Atmosphere
• •Elegance and Style
• •Customer Experience and Service

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's rich history (since 1898), its French origins, and the expertise of its master perfumers to reinforce authenticity and trustworthiness.
• •Use Evocative and Sensory Language: Describe fragrances and the ambiance they create with rich, descriptive adjectives that appeal to the senses (e.g., "delicate floral notes," "warm embrace of amber," "invigorating citrus zest").
• •Maintain an Elegant and Refined Vocabulary: Avoid overly casual slang or colloquialisms. Opt for sophisticated and articulate language that reflects the premium nature of the brand.
• •Highlight Unique Selling Propositions (USPs): Regularly mention the dual action of the Lampe Berger (purifying and perfuming) and its patented catalytic technology as key differentiators.
• •Focus on Lifestyle and Well-being: Connect the products to the creation of a beautiful, harmonious, and personalized home environment, contributing to overall well-being and the "art of living."

Social Perception

premium, high-quality brand. Customers often associate it with effective odor elimination and air purification, luxurious and appealing fragrances and elegant Design

Copy Examples

• •Headline: Elevate Your Everyday: The Art of Parisian Home Fragrance. Body: Discover Maison Berger Paris and transform your home into a sanctuary of refined scents and purified air. For over 120 years, our master perfumers in Grasse have crafted olfactory experiences that soothe the soul and beautify your space. Experience the French art de vivre.
• •Headline: More Than Fragrance, It's a Ritual. Body: Indulge in the timeless tradition of Lampe Berger. Our patented catalytic system doesn't just mask odors, it purifies the air, leaving a delicate, lingering aroma. Choose your signature scent and create an ambiance of unparalleled sophistication.
• •Headline: The Essence of French Elegance, Captured. Body: Each Maison Berger Paris creation is a testament to French craftsmanship and a passion for olfactory perfection. From iconic lamps to contemporary diffusers, adorn your home with objects of beauty that speak to your discerning taste.
• •Headline: Curate Your Atmosphere: A Symphony of Scents Awaits. Body: Explore our extensive collection of exquisite home fragrances, each designed to evoke a unique mood and emotion. Whether you seek calming tranquility or invigorating freshness, find the perfect note to personalize your haven with Maison Berger Paris.
• •Headline: The Gift of Pure Ambiance. Body: Offer an experience of well-being and sophistication with Maison Berger Paris. Our elegantly packaged gift sets are a thoughtful way to share the luxurious tradition of French home perfumery and air purification.