Brand Tone

Conscious and Responsible, Informative and Transparent, Passionate and Youthful, Quality-Focused, Accessible (Aspirational)

Brand Values

• •Sustainability
• •Ethical Production
• •Quality and Durability
• •Transparency
• •Animal Welfare
• •Accessibility

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in the brand's core values (sustainability, ethics, quality) into all communications, from product descriptions to social media updates.
• •Reinforce the conscious tone.
• •Address challenges or explaining choices (like production locations) in a clear and straightforward manner, as seen in their explanation of manufacturing in Bangladesh.
• •Showcase certifications and accreditations prominently to build trust and credibility with conscious consumers.
• •Use storytelling to connect with customers on an emotional level, highlighting the impact of their purchasing decisions.

Social Perception

Positive perception among consumers who prioritize sustainability, ethical production, and transparency. Appealing to a younger, socially aware demographic.

Copy Examples

• •"Join us in making a stylish statement for a better world."
• •"Discover durable, high-quality garments designed to last beyond the first year."
• •"Committed to reducing our ecological impact through sustainable practices."
• •"Ethical fashion, democratized for everyone."
• •"Partnering with Fair Wear Foundation to ensure fair wages and ethical production standards."