Brand Tone

Elegant, Sophisticated, Artisanal, Passionate, Ethical, Conscious, Sensory, Evocative, Understated Luxury

Brand Values

• •Quality Craftsmanship
• •Ethical Responsibility
• •Sensory Experience
• •Elegance & Timelessness
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., elegant, sophisticated, warm, ethical) with examples of 'do's and don'ts.' This should be the reference for anyone writing copy.
• •Use Evocative & Sensory Language: Consistently choose words that appeal to the senses and describe the experience of the fragrances, not just the features. Words like 'envelop,' 'murmur,' 'radiant,' 'velvet' can enhance the luxurious and sensory feel.
• •Reinforce Core Values: Subtly weave in mentions of 'hand-poured,' 'ethically sourced,' 'vegan,' and 'UK-made' where appropriate to reinforce these key brand pillars without sounding repetitive.
• •Maintain a Refined & Polished Style: Ensure all copy is grammatically correct, free of typos, and uses sophisticated (but accessible) vocabulary. Avoid slang, overly casual language, or excessive jargon. The language should mirror the elegance of the products.
• •Focus on 'You' and the Experience: While highlighting craftsmanship, frame the benefits around the customer's experience: 'Transform *your* space,' 'Indulge *your* senses,' 'Create *your* sanctuary.' This makes the luxury feel personal and attainable.

Social Perception

Customers perceive Maison Beautique as a provider of high-quality, luxurious home fragrances that deliver on their promises. They appreciate the beautiful scents, the aesthetic of the products, and their performance (e.g., scent throw, burn time for candles). The ethical aspects (vegan, cruelty-free) are also likely appreciated by a segment of their customers.The brand is perceived as a niche, perhaps 'hidden gem' type of brand for those who find it.

Copy Examples

• •Introducing Serenity Bloom: Hand-poured elegance to transform your sanctuary. Ethically sourced, exquisitely scented.
• •Crafted with passion, scented with purpose. ✨ Our Velvet Peony & Oud diffuser oil is a testament to ethical luxury, designed to envelop your home in a sophisticated embrace. Discover the art of fine fragrance. #MaisonBeautique #LuxuryHomeFragrance #EthicalLiving #HandPouredUK
• •Indulge Consciously: A Gift from Maison Beautique Awaits.
• •Each Maison Beautique creation is meticulously hand-poured in the UK, blending the finest ethically sourced ingredients. We believe true luxury is kind, which is why our entire collection is vegan-friendly and cruelty-free, allowing you to scent your space with a clear conscience.
• •At Maison Beautique, fragrance is an art form. Born from a desire to create moments of beauty and tranquility, we pour our heart into every candle, diffuser, and spray. Experience the delicate dance of scent and soul, crafted responsibly for your home.