Brand Tone

aspirational, serene, and sophisticated

Brand Values

• •Aesthetic Elegance
• •Modern Minimalism
• •Tranquility and Well-being
• •Inspiration from Globality
• •Quality and Accessibility

Best Practices

• •Consistently use words associated with serenity, elegance, and minimalism. Terms like serene, tranquil, curated, minimalist, modern, elegant, sophisticated, essential, and harmony should be staples in the brand lexicon.
• •Frame the product's value around the emotion it evokes. Instead of just selling a poster, sell the "feeling of calm," the "sense of elegance," or the "transformation of a space." The copy should help the customer visualize a better version of their home.
• •Mirror the minimalist aesthetic of the products in the writing. Use short sentences, ample white space, and clear, direct headlines. Avoid clutter and unnecessary jargon. The copy should be as clean as the designs.
• •Continue to give prints evocative, often travel-or-nature-inspired names. This reinforces the brand's worldly and aspirational values and adds a layer of sophistication beyond a simple product number.
• •Every piece of copy should directly complement the visual it accompanies. The tone of the text must match the mood of the images on the website, social media, and in advertisements. This seamless integration is key to a strong, trustworthy brand identity.

Social Perception

a tasteful and reliable source for contemporary home decor. The brand is perceived as being on-trend, with an elegant and cohesive style. Customers likely view Maison Azur as a way to achieve a high-end, gallery-wall look in their own homes.

Copy Examples

• •Invite serenity indoors. Our new 'Desert Dreams' print captures the quiet warmth of a distant landscape, rendered in minimalist form. The perfect piece to bring a sense of calm to your favorite space. Discover the collection at the link in our bio.
• •Art for the Modern Home. Curated prints and gallery walls that transform your space with minimalist elegance and serene design.
• •Hello [Customer Name], find your center without leaving home. We are delighted to introduce our latest collection of art prints, inspired by the simple, profound beauty of the natural world. Each piece is designed to create a pocket of peace in your home. Explore the new collection and let your walls breathe.
• •Your Walls, Reimagined. Tired of blank spaces? Achieve the elegant, minimalist aesthetic you've been dreaming of. Maison Azur offers a curated selection of high-quality art prints designed to complement the modern home. Shop now for free shipping on orders over €50.
• •Evoke the calm of the coast with 'Sea Salt.' This abstract piece uses a soft, muted palette and fluid forms to capture the essence of a gentle tide. Printed on high-quality archival paper, it’s a subtle yet sophisticated statement for any room that needs a touch of tranquility.