Brand Tone

Aspirational & Elegant (Fashion), Inspiring & Welcoming (Homewares & Gifting), Trusted & Quality-Focused, Approachable & Modern

Brand Values

• •Quality & Craftsmanship
• •Elegance & Style
• •Inspiration & Originality
• •Customer Experience
• •Exclusivity & Curation

Best Practices

• •Develop a Central Brand Voice Guide: Clearly document the desired tone (e.g., elegant yet approachable, inspiring, sophisticated for fashion, warm for home) with keyword lists (e.g., "curated," "timeless," "elegant," "inspire," "sanctuary," "couture") and examples of do's and don'ts.
• •Segment Messaging (Subtly): While maintaining an overarching quality, slightly adjust the nuance of the tone depending on the product category. For instance, fashion copy can lean more into exclusivity and high-style language ("couture," "atelier-inspired"), while home goods copy can be warmer and focus on comfort, inspiration, and creating a personal haven ("serene," "welcoming," "your story").
• •Emphasize Quality and Curation: Consistently use language that reflects the premium nature of the products and the careful selection process, such as "handpicked," "artisan," "premium," "exclusive collection," "curated for you."
• •Focus on the "Why": Connect products to the customer's aspirations. For fashion, it’s about expressing elegance and confidence. For home, it’s about creating a beautiful, personal, and welcoming environment. Copy should evoke these feelings and benefits, not just list features.
• •Maintain Consistency Across All Channels: Ensure the defined brand tone is reflected everywhere – website copy, product descriptions, email marketing, social media captions, and even customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Positive for Product Quality & Style, Trusted Retailer in the UAE, Good Value (when discounts applied), Potential Concerns (for maison7official.com)

Copy Examples

• •Homepage Banner (Home Focus): Craft Your Sanctuary. Discover unique décor and timeless gifts at Maison7 – where your style finds its home.
• •Instagram Post (Fashion Focus): Elegance Redefined. Experience the art of couture with Maison7's exclusive designer collections. Exceptional craftsmanship, unforgettable style.
• •Product Description (Dining Set): Host with Heart. Elevate your gatherings with our [Product Name] dining set – a harmonious blend of exquisite design and lasting quality, curated for memorable moments.
• •Email Subject Line (Sale): Your Home, Elevated. | Exclusive Savings Inside Maison7
• •Facebook Ad (Gifting Focus): The Art of Gifting, Perfected. Find unique treasures at Maison7 that speak volumes. For every occasion, for everyone you cherish.