Brand Tone

Elegant & Sophisticated, Aspirational, Curated & Discerning, Modern & Clean, Warm & Inviting (subtly), Understated

Brand Values

• •Quality Craftsmanship
• •Aesthetic Excellence & Design
• •Curation
• •Inspiration for Elevated Living
• •Customer Satisfaction
• •Individuality & Uniqueness
• •Simplicity & Functionality

Best Practices

• •Use Evocative & Descriptive Language: Words like serene, sculptural, artisanal, understated elegance, tactile, refined, and harmonious convey the brand's sophisticated and quality-focused nature. Avoid overly casual slang or hype.
• •Focus on the Why Not Just the What: Explain how a product enhances a lifestyle or feeling (e.g., creates a tranquil atmosphere, elevates your daily ritual) rather than just listing its features. Connect with aspirations.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the clean, modern, and elegant aesthetic of the brand's imagery. The words should feel like they belong with the visuals.
• •Speak to Your Audience's Aspirations: Address the customer who values design, quality, and creating a beautiful, personal space. Use language that resonates with their desire for a stylish and inviting home.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (like those mentioned in point 1) and off-brand words to avoid. This helps ensure consistency across all writers and platforms. For MAISON 49, avoid terms like cheap, crazy deals, basic, or overly technical jargon unless explaining material benefits clearly.

Social Perception

As a Source of Stylish & Unique Home Goods, Aspirational but Attainable Luxury, Trustworthy (if product quality and service are consistent), On-Trend, For the Discerning Shopper.

Copy Examples

• •Image: Beautifully styled shot of a new vase collection. Copy: Introducing the Aura Collection. Sculptural forms and serene hues designed to bring a touch of understated elegance to your sanctuary. Discover the art of modern living. Link in bio. #Maison49 #NewArrivals #HomeDecor #ModernElegance #InteriorStyling
• •Headline: Curated for Your Inspired Home. Sub-headline: Discover unique pieces that blend timeless design with modern sensibility. Shop MAISON 49.
• •Elevate Your Space: Enjoy 15% Off Select Decor.
• •Begin your day with intention. Our artisanal ceramic mug, featuring a smooth matte finish and an organically inspired form, offers a tactile experience that elevates your daily ritual. Perfectly weighted and beautifully crafted, it's more than a mug – it's a moment of quiet sophistication. Dishwasher and microwave safe.
• •MAISON 49: Curated home décor and lifestyle essentials for the modern dwelling. Discover unique pieces to inspire your everyday. ✨ Shop our collection: