Brand Tone

Empowering and Positive, Friendly and Approachable, Trustworthy and Reassuring.

Brand Values

• •Inclusivity and Celebration of Real Bodies
• •Quality and Original Design
• •Customer-Centricity
• •Joy and Vibrancy

Best Practices

• •Always frame your copy around making the customer feel good about herself. Use positive, uplifting language that focuses on celebration, confidence, and self-expression, not on "fixing" or "flattering" in a negative sense.
• •Maintain a warm, approachable, and slightly informal tone. Address the customer directly ("you," "your") and write as if you're offering advice to a trusted friend. This builds a relatable and personal connection.
• •Instead of just listing product features, start by explaining the feeling or solution the garment provides. For example, instead of "Made of viscose," start with "Feel the lightweight comfort of our soft viscose fabric, perfect for all-day wear."
• •Subtly weave in elements of trustworthiness. Mention the "perfect fit," "quality fabrics," and the care that goes into designing each piece. For transactional communications, be clear, transparent, and reassuring about shipping, returns, and customer support.
• •Ensure your copy always aligns with your brand's visual elements. If your imagery is vibrant, colorful, and joyful, your words should be too. Use descriptive words like "vibrant," "blooming," "lively," and "radiant" to echo the nature-inspired aesthetic.

Social Perception

Reliable and Safe, High-Quality and Flattering Fit, Stylish and Unique.

Copy Examples

• •Your wardrobe called. It’s craving more color! 🌈 Bloom in our new "Alma Brasileira" collection! We’ve captured the energy of nature in every print and the magic of a perfect fit in every piece. Designed with love for sizes 44 to 54. Discover the dress that will make you feel as incredible as you are. Tap the link in bio to explore. #ModaPlus #PlusSizeBrasil #SejaMaisVocê
• •Tired of clothes that don't fit? We get it. At Mais na Moda PLUS, we believe fashion should celebrate your body, not hide it. That’s why we design our own pieces, ensuring a perfect, comfortable, and stylish fit from size 44 to 54. Find your new favorite look today and enjoy free shipping on your first order! Shop Now & Feel the Difference
• •The One Piece That Changes Everything. Meet your new best friend: the Flora Kimono. Lightweight, flowing, and bursting with exclusive print, it’s the perfect layer to transform any outfit. Throw it over jeans and a tee for a chic casual look, or pair it with our matching trousers for a stunning set. Effortless elegance, designed for you. Add to Cart
• •We Missed You! Here’s a Little Something... Hey [Customer Name], your style has been missed! We've been busy creating new pieces we know you'll love. From vibrant dresses to everyday essentials that feel custom-made, our latest arrivals are waiting for you. Come back and see what's new—enjoy a special 15% off your next purchase, just for being part of our community. Claim Your 15% Off
• •How to take your look from "meh" to "WOW!" (Video shows a woman looking uninspired in a basic outfit, then adds a colorful Mais na Moda PLUS blazer. Her expression changes to confident and happy. She does a little spin.) It's all about a piece that celebrates YOU. Our blazers are designed to make a statement and feel amazing. Ready for your "wow" moment? ✨ #PlusSizeFashion #OOTD #StyleHack #ModaFeminina