Brand Tone

Friendly and Approachable, Empowering and Positive, Passionate and Enthusiastic, Slightly Playful and Trendy, Personal and Relatable

Brand Values

• •Female Empowerment
• •Quality and Affordability
• •Family and Connection
• •Uniqueness and Style
• •Customer Satisfaction
• •Passion for Fashion

Best Practices

• •Always Emphasize Positivity and Empowerment: Frame product descriptions and social media interactions to highlight how the clothing can make the wearer feel good, confident, and beautiful. Use uplifting language.
• •Maintain a Friendly and Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and address your audience directly (e.g., "you," "your"). Respond to comments and messages with warmth.
• •Weave in the "More Love" (Mais Amor) Theme: Subtly or overtly connect the brand name and its meaning to the products and the customer experience. This could be through phrases like "add a little more love to your wardrobe" or "shop looks you'll love."
• •Highlight the Family/Small Business Aspect: Periodically remind your audience of the mother-daughter story behind the brand. This builds connection and trust, reinforcing the personal touch that customers appreciate.
• •Be Authentic and Passionate: Let the genuine love for fashion shine through. Share styling tips, talk about why you chose certain pieces for the collection, and express enthusiasm for new arrivals. Authenticity resonates and builds a loyal community.

Social Perception

Positive Customer Experiences, Appreciation for Unique Items, Support for Small Business, Seen as Trustworthy, Fashionable and Trendy

Copy Examples

• •✨ NEW ARRIVAL ALERT! ✨ Fall in love with our 'Sunset Glow' Maxi Dress – the perfect blend of Brazilian vibrancy and effortless chic. Feel beautiful, feel confident, feel YOU. Shop the look now and bring a little more love to your wardrobe! Link in bio! #MaisAmor #NewCollection #FeelBeautiful #BrazilianStyle #WomensFashion
• •From our family to yours, Mais Amor was born from a shared dream between a mother and daughter: to bring unique, confidence-boosting fashion to amazing women like you. Every piece is chosen with love, hoping to make you shine. Thank you for being part of our story! 💖 #MaisAmorStory #MotherDaughterOwned #FashionWithLove #EmpoweringWomen
• •Treat Yourself, Love! ☀️ Our Summer Vibes Collection is now up to 30% OFF! Dive into vibrant colors and breezy styles perfect for soaking up the sun. Don't miss out on adding a touch of Mais Amor to your summer adventures. Shop now! #MaisAmorSale #SummerFashion #LimitedTimeOffer #StyleSteals #ShopSmall
• •Weekend plans? 💃 Whether it's a brunch with friends or a special date night, we believe every occasion deserves a touch of 'Mais Amor'! What's your go-to outfit style for feeling fabulous? Share in the comments below! 👇 #MaisAmorCommunity #WeekendStyle #FashionTalk #OOTDInspo #ConfidentYou
• •We're blushing! 🥰 Reading your lovely reviews truly makes our day! 'Absolutely in love with my new dress from Mais Amor! The quality is amazing, and I felt so confident wearing it.' - Thank you, [Customer Name], for sharing the love! Want to be featured? Tag us @maisamor.us! #MaisAmorLove #CustomerLove #HappyCustomers #FashionFeedback #ShopWithConfidence