Brand Tone

Nostalgic & Whimsical, Friendly & Approachable, Passionate & Enthusiastic, Authentic & Relatable, Subtly Playful

Brand Values

• •Nostalgia
• •Quality
• •Originality & Uniqueness
• •Inclusivity
• •Community & Connection
• •Passion
• •Wearable Magic

Best Practices

• •Embrace Nostalgia in Storytelling: Consistently weave in language that evokes memories, childhood wonder, and the timeless appeal of classic Disney experiences. Use words like vintage, classic, cherished, magic, and enchanting.
• •Maintain an Approachable & Authentic Voice: Communicate as a fellow fan. Share the passion behind the brand, including the why. Be transparent, even with small business challenges, to build trust and relatability.
• •Focus on "Subtle Magic": Highlight how the designs offer a sophisticated and understated way to express Disney fandom. Use phrases like subtle nod, hint of magic, for the discerning fan.
• •Prioritize Quality in Descriptions: Reinforce the value of high-quality materials and printing techniques in product descriptions to justify the premium feel of the brand. Mention super-soft, long-lasting, Comfort Colors, screen-printed.
• •Engage with Enthusiasm and Gratitude: Respond to comments and messages with genuine warmth and appreciation. Foster a community feel by acknowledging customer posts and celebrating shared love for the parks.

Social Perception

Highly Positive: Customers rave about the design quality, uniqueness, and the brand's customer service. Many express being obsessed with the shirts. Loved for Subtlety: The subtle Disney aspect is a major draw, appealing to adults who want to express their fandom in a more understated way. Supportive Community: Followers show strong support for the brand's milestones and engage actively on social media. Seen as High Quality: The choice of Comfort Colors and screen printing is recognized and appreciated for its softness and durability. Authentic Small Business: The woman-owned aspect and personal story resonate with customers, creating a connection beyond just the product.

Copy Examples

• •Instagram Post (New "Rivers of the World" Tee): Skippers, start your engines... Our next adventure is ready to set sail! 🛶 Our Rivers Of The World tee is bringing all the vintage vibes and riverside charm you could want. Perfect for dreamers and park daydreamers alike. In the shop 5/20 at 7PM EST — mark your compass, or risk being left at the dock! #MainStreetTourist #DisneyInspired #JungleCruise #VintageDisneyStyle #ParkAdventures
• •Website Product Description (Dreamers Tee): For the dreamers, the thinkers, and those who believe imagination has no limits. Our 'Dreamers Tee' is crafted from the softest Comfort Colors fabric, screen-printed with a touch of vintage magic. It’s a subtle nod to your favorite park moments, ready to wear on Main Street or your own street. Add a little enchantment to your everyday. ✨ #SubtleDisney #VintageInspired #ParkStyle #EverydayMagic
• •TikTok Video Caption (Behind the Scenes): It's been a WEEK… 😅 From 400 misprinted shirts to screen printer ghosts, small shop life is a wild ride! But your support makes every bit of chaos worth it. Thank you for loving these designs as much as I love creating them! ❤️ #SmallBusinessJourney #DisneySmallShop #RealLife #Grateful #MainStreetTourist
• •Email Newsletter (New Collection Launch): Remember that feeling? The one where magic is real and adventure is just around the corner? ✨ Our newest collection is here to bring back those cherished Main Street moments. Discover vintage-inspired designs that whisper nostalgia, perfect for your park days and cozy days at home. Click here to unwrap the magic. #MainStreetTourist #NewCollection #DisneyNostalgia #WearableMagic
• •Instagram Story (Customer Testimonial): Spotted! 😍 We LOVE seeing how you style your Main Street Tourist tees! Thanks, [Customer Handle], for sharing this amazing shot from the park. That subtle Disney look is perfection! Tag us in your adventures! #MSTinTheWild #CustomerLove #DisneyStyle #ParkReady