Brand Tone

Inspiring & Empowering, Supportive & Collaborative, Authoritative & Knowledgeable, Hopeful & Positive, Community-Centric & Inclusive, Passionate

Brand Values

• •Community Revitalization
• •Preservation-Based Economic Development
• •Local Empowerment & Grassroots Action
• •Inclusivity & Belonging
• •Collaboration & Partnership
• •Impact & Results
• •Resilience

Best Practices

• •Prioritize 'Community' and 'Local': Always bring the focus back to the people and places Main Street America serves. Use language that resonates with local pride and collective effort.
• •Maintain a Hopeful and Empowering Voice: Even when discussing challenges, frame the narrative around solutions, positive action, and the potential for transformation.
• •Be Authentic and Passionate: Let the genuine commitment to preserving and revitalizing Main Streets shine through. Avoid overly corporate or detached language.
• •Educate and Inform with Authority: Clearly explain the benefits of the Main Street Approach and the impact of the organization's work, reinforcing expertise without being overly technical.
• •Use Inclusive Language: Ensure copy reflects the value of creating places where everyone feels welcome and can participate in the community's economic and social life.

Social Perception

Main Street America is widely perceived as a highly respected and effective non-profit organization making a tangible positive difference in communities across the United States. It's seen as a crucial resource and advocate for small towns and urban neighborhood commercial districts, particularly those focused on historic preservation and local economic development. The 'Main Street Approach' is recognized as a time-tested and successful framework for community revitalization. Supporters and participants often express a strong sense of local pride and passion for the movement, which the `shopmainstreet.org` merchandise aims to tap into. There's a strong association with supporting local businesses, fostering community spirit, and preserving unique local character.

Copy Examples

• •Wear your heart on your street! ❤️ Our latest collection on ShopMainStreet.org helps you show your love for local and support the movement to revitalize vibrant communities, one historic downtown at a time. #MainStreetAmerica #ShopLocal #PreserveHistory
• •Building Stronger Communities, Together. Main Street America empowers local leaders to revitalize their historic commercial districts, creating vibrant economies and places where everyone belongs. Discover how.
• •Inspiring Stories of Main Street Transformation + New Resources Inside!
• •This isn't just a t-shirt, it's a statement. Crafted for comfort and designed for advocates, it celebrates the spirit of Main Street: resilient, local, and full of character. Every purchase supports our mission to empower communities.
• •Be a Changemaker in Your Community. Your support helps us provide the resources and advocacy needed to bring historic downtowns back to life. Join the Main Street movement today and help build a vibrant future for all.