Brand Tone

Friendly and Approachable, Positive and Uplifting, Community-Oriented, Enthusiastic and Passionate, Relatable

Brand Values

• •Affordability and Accessibility
• •Comfort and Style
• •Inclusivity
• •Customer Connection/Community
• •Faith and Family
• •Confidence and Empowerment
• •Small Business Charm

Best Practices

• •Always write as if you're talking to a friend or a valued member of the "Main & Monroe Babes" community. Use warm, inclusive, and encouraging language.
• •Let genuine passion for the products and for helping customers shine through. Use positive adjectives and expressive language (emojis can help, where appropriate).
• •Avoid overly formal or technical jargon. Focus on how the clothes will make the customer *feel* and how they fit into her everyday life. Highlight comfort and practicality alongside style.
• •Ask questions, invite interaction, and use community-centric terms. Make customers feel seen and heard.
• •Whether it's an Instagram caption, a product description, or an email, the friendly, uplifting, and community-focused voice of Main & Monroe should be clearly identifiable. Develop a simple style guide if needed to remind anyone writing copy of these key tonal elements.

Social Perception

Positive, Supportive of Small Business, Trendy and Fashion-Forward (within an accessible context), Good Customer Service (implied), Engaged Community

Copy Examples

• •Hey Babes! 👋 Get ready to turn heads in our new 'Sunshine Daydream Maxi Dress'! ☀️ Perfect for brunch with the girls or that upcoming vacay. So comfy, so chic, and you'll feel absolutely amazing in it! ✨ Tap to shop before it's gone! #MainAndMonroe #NewCollection #MaxiDressLove #FeelGoodFashion
• •Treat yourself, gorgeous! 😍 Our entire [Category, e.g., Sweaters] collection is [Discount, e.g., 20% OFF] this week only! Stay cozy and stylish without breaking the bank. Come find your new favorite piece! Shop the sale now: [Link] #ShopSmall #BoutiqueSale #AffordableStyle #MainAndMonroeStyle
• •Meet your new go-to! Our 'Everyday Essential Knit Top' is the perfect blend of comfort and chic. Dress it up with a skirt and heels, or keep it casual with your favorite jeans. Made with love and the softest fabric, you'll want to live in this one! We know you'll feel confident and fabulous in it. 💕
• •✨ Just In, Babe! Your Weekend Wardrobe Update is Here! ✨
• •Okay, obsessed is an understatement! 😍 Which of these new arrivals is your fave? Let me know in the comments! 👇 P.S. They're all SO comfy! #TryOnHaul #BoutiqueFashion #ShopMainAndMonroe #OOTDInspo #RealStyle