Brand Tone

Artistic & Creative, Friendly & Approachable, Passionate & Proud, Quality-Oriented & Meticulous, Welcoming & Joyful

Brand Values

• •Handmade Craftsmanship
• •Quality
• •Customer Satisfaction
• •Personal Connection & Joy
• •Inspiration from Nature/Maine
• •Small Business Pride

Best Practices

• •Always Emphasize 'Handmade' and 'Quality': Consistently use terms that highlight the artisanal nature and superior craftsmanship of the products, like "handcrafted," "personally designed," "premium materials," and "meticulous detail." This reinforces core brand values.
• •Share Jovana's Story and Inspiration: Weave in elements of the founder's passion, her connection to Maine, and the inspiration drawn from nature and seasons. This adds authenticity and a personal touch.
• •Use Warm, Welcoming, and Slightly Evocative Language: Employ words that convey feelings of joy, warmth, welcome, and the beauty of the changing seasons. For example, "bring joy to your home," "a warm welcome," "inspired by the vibrant hues of..."
• •Incorporate Customer Experiences (with permission): Leverage the positive feedback. Phrases like "Our customers love the 'wow' factor when they unbox their wreaths" or "Join countless others who've found their perfect door greeting" can be powerful. This reflects the positive social perception.
• •Maintain a Friendly and Approachable Voice, Even in Formal Communications: Whether it's an email, a product description, or a social media reply, keep the tone helpful, polite, and infused with the brand's passion. This aligns with the reported positive customer service experiences.

Social Perception

Highly Positive, Trusted & Professional, Artistic & Unique, Associated with Quality Home Decor

Copy Examples

• •Headline: Bring Maine's Beauty to Your Doorstep. Body: Each Maine Wreaths & Design creation is handcrafted with love by Jovana, inspired by the breathtaking seasons of New England. Welcome home the warmth and artistry of a truly unique piece. Find your perfect wreath today! Call to Action: Shop Seasonal Collections
• •Headline: More Than a Wreath, It's a Welcome. Body: Imagine a touch of handmade elegance greeting you and your guests. At Maine Wreaths & Design, we pour passion into every detail, from design to delivery, ensuring your wreath arrives as stunning as you envisioned. Experience the joy of exceptional quality. Call to Action: Discover Our Craft
• •Headline: Unbox Perfection. Adorn with Love. Body: Our customers say it best: "The packaging itself was perfection!" We take immense pride in crafting beautiful wreaths and ensuring they reach you ready to display. Let us add a special touch to your home. Call to Action: Read Our Reviews
• •Headline: Inspired by Nature. Crafted by Hand. Designed for You. Body: From the vibrant colors of spring to the cozy charm of winter, Jovana at Maine Wreaths & Design captures the essence of Maine's changing landscapes in every piece. Looking for something custom? Let's create it together! Call to Action: Request a Custom Order
• •Headline: Join a Workshop & Create Your Own Masterpiece! Body: Unleash your inner artist with Jovana in our fun and friendly wreath-making workshops! Learn the secrets behind our beloved designs and take home a beautiful creation, made by you. Perfect for a creative outing! Call to Action: Learn About Workshops