Brand Tone

Authentic & Passionate, Local & Community-Oriented, Quality-Focused & Craft-Oriented, Friendly & Approachable, Down-to-Earth

Brand Values

• •Quality
• •Craftsmanship
• •Local Connection (Maine Inspired)
• •Customer Satisfaction
• •Ethical Sourcing (implied)
• •Authenticity & Transparency

Best Practices

• •Always Tell Your Story: Weave the narrative of starting as home roasters, the passion for coffee, and the Maine inspiration into your communication. Authenticity resonates.
• •Emphasize "Maine-Made" and Local Connection: Consistently highlight the Maine roots – the landscapes, the community, the inspiration behind blend names. Use visuals that reinforce this.
• •Focus on Quality and Craft: Detail the small-batch roasting process, the specific equipment used (electric fluid bed air roaster), and the commitment to specialty-grade beans. Educate customers about what makes your coffee superior.
• •Maintain a Friendly and Approachable Voice: Whether it's social media, email, or website copy, write as if you're talking to a friend who shares your love for great coffee and Maine. Be helpful and engaging.
• •Showcase Your Passion: Let the genuine love for coffee and the Maine lifestyle shine through. Use enthusiastic language and share your "adventures in coffee" (as seen on TikTok) across all platforms.

Social Perception

High-Quality Coffee Roaster, Local Maine Brand, Passionate and Knowledgeable Owners, Good Customer Service, Community-Involved, Trustworthy

Copy Examples

• •Headline: Taste the Maine Wilderness in Every Cup. Body: From the shadow of Katahdin to your kitchen, Mainely Coffee brings you small-batch roasted perfection. Discover blends inspired by iconic Maine landscapes and start your day with an adventure. #MainelyCoffee #MaineMade #CraftCoffee
• •Headline: More Than Just Coffee, It's a Maine State of Grind. Body: We pour our passion for Maine and the art of roasting into every bag. Experience the smooth, rich flavors that only small-batch, air-roasted coffee can deliver. Find your new favorite blend today. #SupportLocalME #SpecialtyCoffee #CoffeeLover
• •Headline: Your Daily Dose of Maine, Delivered. Body: Why just dream of the Pine Tree State? Mainely Coffee delivers the authentic taste of Maine right to your doorstep. Freshly roasted, full of character, and inspired by the wild heart of New England. Subscribe and save! #MainelyCoffeeSubscription #FreshRoasted #KatahdinViews
• •Headline: Small Batches, Big Maine Flavor. Body: At Mainely Coffee, we believe great coffee comes from dedication and a connection to our roots. Our electric fluid bed air roaster ensures every bean is perfectly roasted for a consistently delicious cup. Taste the difference craft makes. #AirRoastedCoffee #MaineRoasters #QualityCoffee
• •Headline: Inspired by Katahdin. Roasted for You. Body: Every Mainely Coffee blend tells a story of Maine's breathtaking beauty. From the Allagash to the Highlands, let our coffee transport you. Hand-roasted in Millinocket, with a passion you can taste. #MaineAdventures #CoffeeStory #MainelyGood