Brand Tone

Authentic, Passionate, Craft-focused/Artisanal, Heritage-respecting, Community-oriented, Down-to-earth/Approachable, Proudly Maine-centric

Brand Values

• •Craftsmanship
• •Heritage/Legacy
• •Authenticity
• •Quality over Quantity
• •Community
• •Sustainability
• •Passion
• •Accessibility/Affordability (relative to handcrafted)
• •Made in Maine

Best Practices

• •Embrace Storytelling: Continuously weave the founder's story, the inspiration behind rod names, and the Maine heritage into your content. Authenticity comes from sharing these genuine narratives.
• •Spotlight Craftsmanship: Use language that highlights the handmade nature, attention to detail, and the skill of your artisans. Words like "handcrafted," "small-batch," "meticulous," and "artisan-made" reinforce this.
• •Maintain a Passionate & Approachable Voice: Let your love for fly fishing and Maine shine through. Be enthusiastic and knowledgeable, but avoid overly technical jargon that might alienate newcomers. Keep the tone welcoming.
• •Center Maine in Your Messaging: Consistently reference Maine's landscapes, waterways, and fishing culture. Use visuals that showcase the state's beauty. This reinforces your unique identity.
• •Foster Community Engagement: Encourage interaction by asking questions, featuring customer stories/photos (with permission), and actively participating in conversations. Language should be inclusive and inviting, making people feel part of the Maine Fly Company family.

Social Perception

Positive Recognition for Craftsmanship, Appreciation for Maine Identity, Valued for Authenticity, Seen as a Passionate, Local Business, Respect for Heritage, Good Customer Service (generally), Community Builder, Desirable Products

Copy Examples

• •Headline: Maine Runs Through Our Veins. And Our Rods. Body: Born from a love for Maine's wild rivers and a legacy of craftsmanship, each Maine Fly Company rod is more than just gear – it's a piece of our heritage, built by hand, for your hands. Feel the difference that passion makes. #MaineFlyCo #HandcraftedHeritage #FlyMaine
• •Headline: Small Batch. Big Soul. Body: We don't do mass-produced. We pour our passion into every small batch of fly rods, meticulously crafted right here in Yarmouth. Inspired by Maine's legendary waters, built for unforgettable moments on yours. Discover your next heirloom. #SmallBatchFlyRods #MaineMade #QualityCraftsmanship
• •Headline: More Than a Rod. It's a Tradition in the Making. Body: Founded on family legacy and a commitment to the art of fly fishing, Maine Fly Company is dedicated to helping you make your own lasting memories on the water. Pass down the passion. #FlyFishingLife #MaineTradition #GenerationsOnTheFly
• •Headline: The Spirit of Maine, Cast in Every Rod. Body: From the Kennebec to the Magalloway, our rods are named for the waters that inspire us. Each one is handcrafted by artisans who share your love for the wild, ensuring every cast connects you deeper to the Maine fly fishing experience. #MaineFlyFishing #ArtisanRods #Sustainability
• •Headline: Join Our Current. Body: At Maine Fly Company, we're more than rod builders; we're a community united by the pull of the water. Share your stories, learn from fellow anglers, and become part of a tradition that flows as strong as our rivers. #MFCCommunity #FlyFishingFamily #MaineAnglers