Brand Tone

Authentic & Trustworthy, Caring & Nurturing, Down-to-Earth & Approachable, Educational & Informative, Community-Oriented

Brand Values

• •Health & Safety
• •Quality & Efficacy
• •Sustainability & Environmental Stewardship
• •Transparency
• •Cruelty-Free
• •Tradition & Craftsmanship
• •Customer Satisfaction

Best Practices

• •Emphasize the "Why": Always circle back to the core reasons the brand was founded – safety, natural ingredients, and family well-being. Let this passion and purpose shine through in all communications.
• •Use Warm, Trustworthy Language: Employ words that evoke care, nature, tradition, and safety. Avoid overly technical jargon unless explaining ingredient benefits clearly and simply. Terms like "handcrafted," "small batch," "all-natural," "gentle," and "effective" should be staples.
• •Maintain Transparency: Be open about ingredients, processes, and the brand's story. This builds trust and reinforces the authentic tone. Share the pharmacist-founder story.
• •Show, Don't Just Tell (Visually and Verbally): Use imagery and descriptions that reflect the "farmhouse" aesthetic – natural, rustic, and inviting. Share behind-the-scenes content and testimonials to provide authentic social proof.
• •Educate and Empower: Continue to share knowledge about skincare, ingredients, and sustainable practices. This positions the brand as a helpful resource and reinforces its commitment to consumer well-being and environmental health.

Social Perception

Highly Positive Customer Feedback, Trusted Source for Natural Products, Appreciation for "Made in Maine" & Small Batch Quality, Engaged Community (Social Media)

Copy Examples

• •Facebook/Instagram Post (Product Focus - Moisturizer): "Nourish your skin the way nature intended. Our [Product Name] moisturizer, handcrafted in Maine with all-natural ingredients, soothes even the most sensitive skin. Experience the gentle power of the farmhouse. #MaineFarmhouseBrands #NaturalSkincare #SensitiveSkinRelief #MadeInMaine"
• •Product Description (Laundry Soap): "Tired of harsh chemicals in your laundry? Our Avis Crockett's Laundry Soap is 100% plant-based and biodegradable, tough on stains but gentle on your family's skin and our planet. Clean, pure, and effective – the Maine Farmhouse promise. #SafeForFamilies #EcoFriendlyCleaning"
• •Email Subject Line (Educational Content): "The Truth About 'Fragrance' in Your Skincare (And What We Use Instead!)" (leading to a blog post).
• •TikTok Video Caption (Behind-the-Scenes): "From our farmhouse to your home! ✨ Watch us handcraft a fresh batch of our best-selling [Product Name] soap. We believe in quality, transparency, and ingredients you can trust. What natural scent is your favorite? #MaineMade #HandcraftedSoap #SmallBatch #NaturalIngredients #BehindTheScenes"
• •Website Homepage Banner: "Maine Farmhouse Brands: Pharmacist-Formulated, Nature-Perfected. Safe for your family, kind to the Earth. Discover the difference."