Brand Tone

Personal and Emotional, Empowering, Artisanal and Appreciative of Natural Beauty, Elegant and Timeless, Approachable and Passionate

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Emotional Connection
• •Customer Delight and Value
• •Beauty and Timelessness

Best Practices

• •Embrace 'Storytelling': Consistently weave the narrative that each piece has a story or helps the wearer tell theirs. Use evocative language that connects with emotions.
• •Highlight 'Handmade' and 'Natural': Always emphasize the artisanal quality and the use of genuine materials like freshwater pearls. This reinforces authenticity and quality.
• •Maintain an 'Empowering and Positive' Voice: Use uplifting and affirmative language. The 'Love yourself' slogan should subtly influence the tone of all communications, making customers feel good about themselves and their purchases.
• •Be 'Descriptive and Evocative': Instead of just listing features, describe the feel, the look, and the imagined experience of wearing the jewelry. Focus on the beauty and elegance it brings.
• •Ensure 'Authenticity and Passion': Let the genuine love for jewelry and craftsmanship shine through. Whether it’s website copy or a market announcement, the tone should feel personal and passionate, as if speaking directly to a valued friend.

Social Perception

Customers who have purchased likely perceive the brand as offering beautiful, unique (especially pearl-focused) jewelry. The emphasis on handmade items and natural pearls probably appeals to those seeking authentic and carefully crafted pieces. The slogan 'Love yourself' suggests a positive and affirming brand image they aim to project. Their presence at physical markets indicates a desire for direct customer interaction and could foster a more personal perception among those who meet them.

Copy Examples

• •Headline: Discover Your Story in Every Pearl. Body: At Mai Jewellery, we believe each handcrafted piece is more than an accessory – it's a whisper of emotion, a chapter of your unique journey. Explore our collection of real freshwater pearl treasures and find the one that speaks to you. Love yourself, adorn your story.
• •Social Media Post: Feel the timeless elegance of nature. ✨ Our handmade jewelry, featuring exquisite natural freshwater pearls, is crafted to make you shine from within. Find your unique piece and let your beauty tell its own tale. #MaiJewellery #HandmadeElegance #FreshwaterPearls #LoveYourself
• •Product Description Snippet (for a pearl necklace): Drape yourself in the soft glow of genuine freshwater pearls. Each pearl in this handcrafted necklace is as unique as you are, chosen for its lustre and timeless charm. Let this piece be a reminder of your own special radiance.
• •Email Subject Line: A Little Piece of Magic, Handmade for You ✨ Email Body Excerpt: Hello [Customer Name], looking for something truly special? At Mai Jewellery, we pour passion into every handmade creation, especially our signature freshwater pearl designs. We're here to help you find that perfect piece that not only complements your style but also celebrates you.
• •About Us Page Excerpt: More than just jewelry, we create tiny treasures that hold big emotions. Mai Jewellery began with a love for the timeless beauty of natural freshwater pearls and the art of handmade craftsmanship. Our mission is simple: to help you express your unique self and feel cherished every day. Because you deserve to love yourself.