Brand Tone

Knowledgeable & Experienced, Traditional & Reliable, Direct & Informative, Supportive & Community-Oriented (to a degree)

Brand Values

• •Quality
• •Expertise & Heritage
• •Customer Service
• •Specialization
• •Comprehensive Range

Best Practices

• •Prioritize Expertise and Accuracy: Ensure all product descriptions, guides, and advice are technically accurate and reflect deep knowledge. This reinforces the "knowledgeable" aspect of the tone.
• •Maintain a Professional yet Accessible Voice: While the subject matter is technical, the language should be clear, direct, and avoid overly casual slang, appealing to both seasoned engineers and those newer to the hobby.
• •Emphasize Quality and Reliability in Messaging: Consistently mention the quality of materials, the reliability of tools, and the heritage of the brand to build trust.
• •Be Genuinely Supportive: When interacting with customers (online or offline), aim to be helpful and provide solutions. Content should not just sell but also educate and assist. This includes making the "custom-made fittings" service prominent.
• •Consistency Across Platforms: While social media activity is currently low, any future posts should align with the established tone of the website – informative, direct, and focused on the hobby and its practitioners, rather than chasing trends irrelevant to the core audience. Showcase craftsmanship, precision, and the satisfaction of model engineering.

Social Perception

Established & Reputable, Specialist Supplier, Reliable for Online Orders, Quiet Online Presence

Copy Examples

• •Precision Starts Here: Your Trusted Source for Model Engineering Supplies. Body: For over 40 years, Maidstone Engineering Supplies has been equipping model engineers with the quality materials and tooling they need to bring their visions to life. From the smallest rivet to specialized steam fittings, find exactly what you need for your next masterpiece.
• •Don't Just Build. Craft with Confidence. Body: At Maidstone Engineering, we understand the dedication that goes into every model. That's why we offer only high-grade metals, precision tools, and authentic fittings, backed by expert knowledge and a commitment to your project's success.
• •Can't Find That Specific Part? We Can Help. Body: Your unique model deserves unique components. Alongside our extensive stock, Maidstone Engineering offers custom-made fittings tailored to your specifications. Talk to our experienced team today.
• •Fueling Your Passion for Model Engineering Since 1980. Body: From intricate clockmaking to robust model locomotives, Maidstone Engineering Supplies shares your passion. Explore our comprehensive range and benefit from decades of expertise and dedicated service.
• •More Than Just Supplies – Your Partner in Model Engineering. Body: Need advice on materials or techniques? Check out our online Workshop guides or contact our knowledgeable team. At Maidstone Engineering, we're here to support your craft every step of the way.