Brand Tone

Enthusiastic and Passionate, Helpful and Knowledgeable, Friendly and Welcoming, Playful and "Kawaii", Informative

Brand Values

• •Quality
• •Authenticity
• •Customer Experience
• •Cultural Connection
• •Joy and Discovery
• •Creativity
• •Eco-consciousness

Best Practices

• •Embrace "Kawaii" with Enthusiasm: Use adjectives that convey cuteness, charm, and delight when describing relevant products. Don't be afraid to use exclamation points where appropriate to show excitement.
• •Highlight Authenticity and Quality: Emphasize the Japanese origin and high-quality craftsmanship of products. Use phrases like "authentic," "fine," "premium," and "hand-picked."
• •Be a Friendly Guide: Write as if you're a knowledgeable friend sharing your favorite finds. Use welcoming language and offer helpful tips or suggestions.
• •Inject Playfulness and Fun: Incorporate a lighthearted, joyful tone, especially when promoting more whimsical items or special offers like lucky bags.
• •Educate and Inspire: Share interesting tidbits about Japanese culture or the unique features of a product to engage the customer beyond just the purchase. Frame products as tools for creativity and self-expression.

Social Perception

Specialty Destination, Cultural Hub, Appeals to "Stationery Snobs" and Enthusiasts, Organized and Aesthetically Pleasing, Community Connection, Good Value (for unique items/lucky bags)

Copy Examples

• •Unlock your creativity with the finest Japanese stationery! From silky smooth pens to adorable notebooks, Maido has everything you need to make your mark.
• •Missing Japan? Step into Maido and be transported! Discover authentic snacks, unique gifts, and the cutest knick-knacks this side of Tokyo.
• •Warning: May cause extreme happiness and an uncontrollable urge to collect cute things! Explore Maido's latest 'kawaii' arrivals today.
• •Don't just write, *create*! Our curated collection of art supplies and specialty paper is waiting to bring your ideas to life. What will you make today?
• •Get your Maido fix! Whether it's a delightful bento box or that pen you've been dreaming of, we're here to add a little Japanese joy to your day.