Brand Tone

Expert & Informative, Empathetic & Reassuring, Personal & Approachable, Passionate & Convinced

Brand Values

• •Safety First
• •Quality & Sustainability
• •Individualized Solutions
• •Expertise & Trust
• •Community & Local Focus

Best Practices

• •Lead with Empathy, Support with Expertise: Always start by acknowledging the parent's perspective, feelings, or challenges. Follow up immediately with expert, fact-based information that provides a solution or reassurance.
• •Use "We" to Mean "Fellow Parents": When using "we," frame it from the collective experience of the maibee team as mothers. This builds a strong, relatable connection (e.g., "We know how important those first moments are").
• •Prioritize "Safety" as a Keyword: The concept of safety should be a recurring theme. Use synonyms like "protection," "security," and "peace of mind," and reference specific safety standards (like the Plus-Test) to reinforce authority.
• •Emphasize Personalization: Consistently use words like "individual," "tailored," "personal," and "for your family." This highlights the brand's core value of customized service over one-size-fits-all solutions.
• •Maintain an Approachable Dialogue: Even when discussing technical topics, keep the language clear and accessible. End posts and communications with open invitations for questions ("Have a question? Send us a DM!") to foster community and reinforce the brand's role as a helpful guide.

Social Perception

The public perceives maibee as a highly trustworthy and specialized authority in the field of child mobility and safety. Customers view it not just as a store, but as a source of invaluable, tailored advice. The association with the "Kindersitzexperten" network further solidifies its reputation as a premier destination for parents concerned with safety. The brand is seen as a reliable, mother-led business that genuinely cares about the well-being of its customers' children, distinguishing it from larger, less specialized retailers.

Copy Examples

• •Is your most precious cargo as safe as possible? A car seat is only safe if it's the *right one* for your child and your car. Don't guess when it comes to safety. Our certified experts (and experienced moms!) are here to guide you through the options, from installation to daily use. Book your personal consultation today and drive with confidence. #SafetyFirst #ReboarderSavesLives #ChildSafety #maibee
• •Overwhelmed by baby gear choices? We've been there. From the first drive home to stroller adventures in the park, we know you want the best for your baby. At maibee, we don't just sell products; we offer peace of mind. As mothers, we've tested and selected only the safest, most practical gear we'd use for our own children. Let our family help yours. Visit us in Neuenhagen or shop online.
• •Playtime that's gentle on the planet. Spark their imagination with this beautifully crafted wooden toy, made from 100% certified sustainable timber and non-toxic paints. It’s more than just a toy—it's a durable, eco-conscious choice for creative play that you can feel good about. Because we believe in nurturing both our children and their world.
• •Your new partner for everyday adventures is here! Hi [Customer Name], we know that life with a little one is an adventure. That's why we're so excited to introduce the new [Stroller Brand]—designed for ultimate comfort, one-hand folding, and all-terrain wheels. We've put it to the test on city streets and park trails, and it's officially maibee-approved! See why we love it and how it can make your daily journeys smoother.
• •Your neighborhood experts for happy and safe kids. From car seats to school bags, we provide personal advice because we're parents, just like you. Your child's safety is our passion. Come in for a chat!