Brand Tone

Craftsman-like & High-Quality, Personalized & Customer-Oriented, Enthusiastic & Passionate, Informative & Helpful

Brand Values

• •Quality Craftsmanship
• •Design & Aesthetics
• •Personalization & Individuality
• •Made in Germany/Local Production
• •Customer Happiness
• •Sustainability

Best Practices

• •Emphasize "German Made" Quality: Consistently highlight the German manufacturing aspect and the associated quality, precision, and durability in product descriptions, "About Us" sections, and even social media captions.
• •Showcase Personalization Possibilities: Regularly feature examples of custom work and clearly explain how customers can request personalized items. Use phrases that invite collaboration, like "Let's design your..." or "Tailored to your vision."
• •Use High-Quality Visuals: Ensure all product photography and videography reflect the premium nature of the products. Well-lit, detailed shots showcasing the materials and craftsmanship are crucial.
• •Maintain a Balance of Professionalism and Passion: While the tone should be professional when discussing materials and manufacturing, allow passion for design and customer happiness to shine through, especially in social media and storytelling content.
• •Educate and Inform: Continue to provide valuable content through the website's magazine or blog posts about material care, design inspiration, and the benefits of their chosen materials (like Corten steel's weathering process). This reinforces expertise and customer support.

Social Perception

Positive for Quality and Service, Specialized & Niche, Reliable

Copy Examples

• •Maiba Metallmanufaktur: Enduring Design, Crafted in Germany for Your Unique Space. Transform your home and garden with premium metalwork that blends timeless aesthetics with unparalleled durability. At Maiba, we don't just create products; we craft personalized statements in steel, Corten, and stainless steel, all meticulously made in Germany. Discover the Maiba difference.
• •Your Vision, Our Craftsmanship: Custom Metal Design by Maiba. Dreaming of a bespoke fire pit, a unique garden sculpture, or perfectly sized planters? Maiba Metallmanufaktur brings your ideas to life. Our passion for quality materials and precision engineering means your custom piece will be a cherished feature for years to come. Let's create something extraordinary together.
• •Invest in Lasting Beauty: The Maiba Promise of Quality. Why settle for ordinary when you can have exceptional? Maiba’s German-made garden and home décor are built to withstand the elements and the test of time. From robust Corten steel to elegant stainless steel, experience the peace of mind that comes with superior craftsmanship and lasting design.
• •More Than Just Metal: It's a Maiba Masterpiece. Each Maiba creation is a testament to our dedication to design excellence and manufacturing integrity. We believe in making others happy through beautiful, functional, and sustainable metalwork. Explore our collections and find the perfect piece to elevate your surroundings.
• •Celebrate Uniquely: Personalized Metal Art from Maiba. Mark life's special moments with a gift that’s as unique as they are. Maiba offers personalized fire pits, signage, and décor, handcrafted in Germany. Create a lasting memory with a custom-designed piece that speaks volumes. Perfect for weddings, anniversaries, or simply making a statement.