Brand Tone

aspirational, fresh, and feminine

Brand Values

• •Quality and Consistency
• •Timeless Style
• •Celebration of Femininity
• •Local Roots

Best Practices

• •Embrace Storytelling: Use collection names and descriptions to tell a story that evokes a feeling or a place, reinforcing the aspirational nature of the brand.
• •Maintain a Consistent Visual Language: Continue using high-quality imagery in natural, scenic locations that align with the brand's fresh and feminine aesthetic.
• •Engage with the Community: Actively respond to comments and messages on social media with the same warm and positive tone used in posts.
• •Use Strategic Hashtags: Consistently use hashtags like #UniversoMaia, #ModaColombiana, and others that reflect the brand's identity to build a recognizable online presence.
• •Let Customer Voices Shine: Share positive customer reviews and user-generated content to build trust and reinforce the brand's positive perception.

Social Perception

Customers appreciate the unique style, reliability of sizing and quality. The brand's aesthetic resonates with consumers seeking a sophisticated and fresh look, appealing to national pride and locally designed fashion.

Copy Examples

• •Embrace the warmth of the sun and the gentle sea breeze in our new ‘Amalia’ dress. Designed for moments that turn into cherished memories. #UniversoMaia #ModaColombiana
• •Introducing ‘Costa Radiante’ – A collection inspired by the luminous spirit of the Caribbean. Discover pieces that are as vibrant and full of life as you are.
• •Your perfect outfit for exploring the colorful streets of Colombia is here. Effortlessly chic, endlessly comfortable. #MaiaColombia #TravelInStyle #ColombianFashion
• •New Arrivals: Pieces That Feel Like a Permanent Vacation
• •The ‘Chloe’ Top: Not just a basic, but the foundation of your most memorable looks. Crafted for a perfect fit and all-day comfort, it’s the piece your wardrobe has been waiting for.