Brand Tone

Enthusiastic & Passionate, Engaging & Exciting, Community-Focused, Approachable & Inclusive, Creative & Innovative

Brand Values

• •Passion
• •Creativity
• •Adventure
• •Togetherness & Fun
• •Entertainment & Immersion
• •Quality

Best Practices

• •Embrace the Enthusiasm: Always inject genuine passion and excitement for F1 and gaming into the copy. Use vivid, action-oriented language.
• •Highlight Key Values: Subtly weave in brand values like "passion," "creativity," "adventure," "togetherness," and "fun" into product descriptions, social media posts, and "About Us" narratives.
• •Speak to Both Experts and Novices: While using F1 terminology to appeal to fans (DRS, ERS), also ensure the game's accessibility and fun for those new to F1 are highlighted.
• •Foster Community: Encourage interaction by asking questions, prompting users to share experiences, and engaging with comments and discussions related to F1 and board gaming.
• •Showcase Quality and Detail: Consistently mention the high-quality components and the thought put into the game mechanics to reinforce the value of the product.

Social Perception

Positive for "Lights Out Racing", Emerging Brand, Potential Name Confusion, Valued Contributor to Game Design Discussions

Copy Examples

• •Facebook Post: "Feel the roar of the engines and the thrill of the chase! 🏎️💨 Lights Out Racing brings the high-octane excitement of F1 right to your tabletop. Who are you challenging to a race this weekend? Share your epic race moments below! #LightsOutRacing #F1BoardGame #GameNight #MahtgicianGames"
• •Instagram Caption: "Precision. Strategy. Speed. ✨ Every component in Lights Out Racing is crafted for an immersive F1 experience. Ready to take the podium? 🏆 [Link in Bio] #BoardGames #TabletopGames #F1 #Racing #MahtgicianGames #UnboxTheExcitement"
• •Tweet/X Post: "Overtake, strategize with ERS & DRS, and fight for every position! Lights Out Racing isn't just a game, it's an F1 spectacle on your table. What's your go-to strategy to clinch the win? #BoardGameGeek #F1Strategy #TabletopTuesday @MahtgicianGames"
• •Product Page Snippet: "More than just a board game, Lights Out Racing is your ticket to the heart-pounding world of Formula 1. We've poured our passion for racing and creative game design into every detail, from the authentic F1 mechanics to the premium quality pieces. Gather your crew, pick your team, and let the adrenaline fuel your race to victory. It's time to go Lights Out!"
• •Email Subject Line: "🏁 Your Next Game Night Just Got a Turbo Boost! Discover Lights Out Racing!" Email Body Snippet: "Hi [Customer Name], Are you ready to experience the electrifying thrill of an F1 race from the best seat in the house – your own? Mahtgician Games invites you to dive into Lights Out Racing, where strategy meets speed, and every dice roll can mean the difference between victory and defeat. We believe in creating unforgettable moments of fun and togetherness, and Lights Out Racing is designed to do just that."