Brand Tone

Caring, empowering, educational, and modern. It speaks directly to women about intimate health topics with a supportive and destigmatizing voice, using gentle yet confident language like "ally," "well-being," and "natural solution" to build trust. The tone is fresh and approachable, aiming to democratize natural wellness.

Brand Values

• •Well-being
• •Natural Solutions
• •Female Empowerment
• •Innovation & Quality
• •Transparency

Best Practices

• •Use Empowering Language: Frame the conversation around strength, comfort, and taking control of one's body. Use words like "ally," "support," "empower," and "reclaim." Avoid language that portrays women as victims of their symptoms.
• •Be Educational and Transparent: Clearly explain the "why" behind the product the science of cryotherapy, the benefits, and how it works. This builds credibility and trust, positioning the brand as an expert.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the reality of women's pain and discomfort without being clinical or cold. Use a warm, understanding tone in all communications, from social media replies to product descriptions.
• •Embrace Boldness with Purpose: Continue using playful and direct language (like "Foufoune Polaire") that destigmatizes female anatomy and health issues. This creates a memorable and relatable brand personality that resonates with a modern audience.
• •Showcase the Community: Prioritize user-generated content and testimonials in marketing materials. Let happy customers be the heroes of the brand story. This reinforces social proof and builds a sense of a shared, supportive community.

Social Perception

Highly positive. Maholi is viewed as a trustworthy and revolutionary brand that addresses a real need in women's wellness. Customers feel heard and supported, often stating the product significantly improved their lives. The branding is perceived as bold and playful, destigmatizing female health issues, and is seen as a credible wellness tool approved by midwives and backed by glowing testimonials.

Copy Examples

• •Instagram Post: Your monthly cycle doesn't have to be a monthly struggle. Tired of cramps controlling your week? Our Holi cold pack is the gentle, natural ally you've been waiting for. Soothe pain, reduce inflammation, and reclaim your comfort. Ready to change the narrative? #Maholi #PeriodCare #NaturalRelief #Cryotherapy
• •Facebook Ad: Endometriosis pain? Find your relief. Living with endometriosis is a daily battle. We created the Holi to offer a moment of peace. This discreet, reusable cold pack provides targeted relief from inflammation and persistent pain, helping you get through your day. Discover a new way to manage your symptoms. #EndoWarrior #WomensHealth #MaholiCare
• •TikTok Video: (Visuals: Person tossing, then taking pack from freezer, then sleeping peacefully. Text on screen: "Things that just make sense for a better night's sleep." "Cooling therapy for deeper sleep & no more hot flashes.") Caption: My new secret weapon for battling insomnia and night sweats. #Maholi #SleepHacks #MenopauseSupport #Wellness
• •Website Banner: Wellness, Naturally. Uncomplicated. Discover the power of perineal cryotherapy. The simple, effective solution for pain, sleep, and daily comfort. Made for women, by women.
• •Email Newsletter: Subject: Say goodbye to pain and hello to well-being. Preview: Inside: how three women are using Holi to transform their daily lives...