Brand Tone

empowering, celebratory, authentic, approachable, and relatable

Brand Values

• •Representation and Inclusivity
• •Empowerment and Self-Love
• •Authenticity
• •Community
• •Breaking Barriers

Best Practices

• •Always lead with the "why": Every piece of copy should connect back to the core mission of representation, empowerment, and self-love.
• •Use inclusive and empowering language: Employ words that uplift, celebrate, and create a sense of belonging. Avoid jargon or language that might alienate the target audience.
• •Maintain authenticity: The brand's voice should always feel genuine and relatable. Share the founder's story and the inspiration behind the products to build a stronger connection with the community.
• •Engage with the community: Use social media and other channels to have a two-way conversation with your audience. Respond to comments and messages in a way that is consistent with the brand's approachable and celebratory tone.
• •Be consistent across all channels: Whether it's a tweet, a product description, or a customer service email, the brand's empowering and authentic tone should be unmistakable. Create a simple style guide to ensure consistency.

Social Perception

Pioneering and much-needed, viewed as a movement championing diversity and cultural pride. Provides high-quality, unique products with deeper meaning. Celebrated for collaborations with major retailers, seen as a significant step forward for representation in the marketplace. Founder is an inspirational figure dedicated to community and legacy.

Copy Examples

• •This holiday season, wrap your gifts in representation. Our signature Black Santa gift wrap is more than just paper; it’s a celebration of us, for us. #MahMelanin #WrapWithPride
• •Celebrate Your Melanin. Authentic, empowering, and unapologetically you. Shop our collection of apparel and home goods.
• •Subject: It's more than a brand, it's a movement. Hi [Name], at Mah Melanin, we're dedicated to celebrating our culture and empowering our community. Every product we create is a reflection of our shared pride and strength. Join the movement.
• •Wrap yourself in the warmth of our heritage. Our 'I Am King' Sherpa Fleece Blanket is designed to be a daily reminder of your strength, your power, and your story. #CelebrateYou
• •Tired of not seeing yourself represented? So were we. That’s why we created Mah Melanin. From our family to yours, we bring you products that celebrate the beauty of our community. Shop now and feel seen.